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Top 100 Social Good Innovations in 2017

From Gender Neutral Clothing Lines to Mental Health Apps

— January 28, 2018 — Social Good
These top 100 social good innovations illustrate that a business can thrive while supporting a cause or raising awareness.

As this list suggests, diversity and inclusivity played a huge factor in this year's top initiatives, as existing businesses re-branded to cater to a more open-minded consumer, while new businesses launched to fill these gaps in the market. Examples of this include the gender neutral clothing lines, which reject the traditional gender binary in order to appeal to a wider grouping of people. This practice has also expanded into the cosmetics world, as companies like Panacea are introducing skin care products that appeal to people as opposed to genders.

Socially good businesses or ideas come in many forms, which is apparent when considering the large amount of affordable housing initiatives that have surfaced this year. For example, take 'The Six,' a project that offers a comfortable and safe place for war veterans to call home. Using technological connectivity as a means of supporting one another has also played a role this year, as apps like Bravo Tango have surfaced, helping individuals cope with PTSD through their Google Home devices.
6.7
Score
Popularity
Activity
Freshness
100
Inclusive Lunchtime Campaigns
Inclusive Lunchtime Campaigns
Whirlpool's Every Day, Care Helps a Syrian Girl Fit In at Lunchtime
<
99
Celebrity-Studded Pride Commercials
Celebrity-Studded Pride Commercials
Pop Culture Icons Star in Gap's Inclusive 'Bridge the Gap' Ad
<
98
Sporty Pride Month Campaigns
Sporty Pride Month Campaigns
AEG's #BetterAsOne Campaign Celebrates Inclusivity in Sports
<
97
LGBTQ+ Community Crowdfunding Platforms
LGBTQ+ Community Crowdfunding Platforms
'Pride Pocket' Lets Users Keep 100% of Funds Raised
<
96
LGBTQ-Celebrating Love Letters
LGBTQ-Celebrating Love Letters
Billboard's 'Love Letters to the LGBTQ Community' Mark Pride Month
<
95
Statement-Making Beauty Ads
Statement-Making Beauty Ads
'philosophy' Launches a Campaign in Support of Mental Wellness
<
94
Pride Parade Mapping Services
Pride Parade Mapping Services
Google Maps Implemented 'Pride Maps' as a Parade-Locating Resource
<
93
Environmentally Conscious Beanies
Environmentally Conscious Beanies
Northface's New Beanies Were Made on an Eco-Friendly Sheep Farm
<
92
Virtual Reality Storytelling Films
Virtual Reality Storytelling Films
'Define American' Uses VR to Connect Guests to Social Movements
<
91
Artist-Led Community Development Initiatives
Artist-Led Community Development Initiatives
ReadyGo Connects Local Governments with Artists
<
90
Inclusive Sporting Events
Inclusive Sporting Events
Toronto's Invictus Games 2017 Event Celebrates Wounded Warriors
<
89
Gender-Inclusive Subway Greetings
Gender-Inclusive Subway Greetings
London's Tubes Now Feature a Gender Neutral Announcement Preface
<
88
Pride-Honoring Ice Creams
Pride-Honoring Ice Creams
Skittles Rainbow Sherbet Is Made From Hundreds of Pounds of Skittles
<
87
Storytelling Branded Bandages
Storytelling Branded Bandages
The Nike 'Badge of Honor' Bandages Encourage Kids to 'Get Back Up'
<
86
LGBT Streaming Platforms
LGBT Streaming Platforms
WOW Presents Plus is a SVOD Service with a Focus on LGBT Programming
<
85
AR Children's Hospital Applications
AR Children's Hospital Applications
Alder Play Helps Kids Prepare for Upcoming Procedures
<
84
Thoughtful Masculinity Ads
Thoughtful Masculinity Ads
Axe's 'Find Your Magic' Campaign is Rethinking Male Stereotypes
<
83
Inclusive Fitness Center Campaigns
Inclusive Fitness Center Campaigns
'The LGBTQAlphabet' Ad by Equinox Celebrates Pride Month
<
82
Diversity-Promoting Beauty Ads
Diversity-Promoting Beauty Ads
The 'All Worth It' L’Oréal Paris Campaign Promotes Inclusivity
<
81
Minimalist Tech Jargon Glossaries
Minimalist Tech Jargon Glossaries
The Sideways Dictionary Uses Analogies to Define Technical Terms
<
80
Celebrity Direct-to-Consumer Fashions
Celebrity Direct-to-Consumer Fashions
Danielle Brooks' 'Tria Collection' is Stylish and Inclusive
<
79
Inclusive VR Subtitles
Inclusive VR Subtitles
'Theater for All Ears' is Helping More People Enjoy Live Theater
<
78
Inclusive Dating App Extensions
Inclusive Dating App Extensions
Tinder is Seeking to Be Inclusive of Gender Diversity
<
77
Activist-Friendly Hotels
Activist-Friendly Hotels
The Eaton Hotel Caters to Those Looking to Create Social Change
<
76
Diversity-Focused Clothing Ads
Diversity-Focused Clothing Ads
GAP's 'I Am Gap' Campaign Uses Real People, Not Models
<
75
LGBTQ-Supporting Lattes
LGBTQ-Supporting Lattes
Juice Society's 'Love Latte' Celebrates the LGBTQ Community in Texas
<
74
Social Good Gift Registries
Social Good Gift Registries
'Small Token' Encourages Event Attendees to Contribute to a Good Cause
<
73
Pride-Celebrating Slogan Sweaters
Pride-Celebrating Slogan Sweaters
INU INU's 'Sounds Gay, I'm In' Sweater Celebrates Pride Month
<
72
Social Good Baking Mixes
Social Good Baking Mixes
The Essential Goodness Baking Mixes Help Fight Hunger in America
<
71
Pride-Celebrating Sneaker Ads
Pride-Celebrating Sneaker Ads
Miley Cyrus Stars in Converse's Pride Month Campaign
<
70
Glittery Pride-Celebrating Makeup Sticks
Glittery Pride-Celebrating Makeup Sticks
The Milk Makeup Brand is Celebrating Pride
<
69
Charitable Pop-Up Wedding Chapels
Charitable Pop-Up Wedding Chapels
The Drake Hotel Will Help Eight Couples Tie the Knot
<
68
Streamlined Homeless Population Apps
Streamlined Homeless Population Apps
Fummi Offers NYC's Homeless Population a Digital Identity
<
67
Hispanic Heritage College Caps
Hispanic Heritage College Caps
These College Baseball Caps are Inspired by Hispanic Heritage
<
66
Inclusive Integrated Clothing Stores
Inclusive Integrated Clothing Stores
Project Gravitas is Eliminating the Plus Size Division
<
65
Mobile Hairstyling Pods
Mobile Hairstyling Pods
'Chop Chop London' Offers Accessible, Inclusive Haircuts for All
<
64
Trans-Inclusive Fashion Campaigns
Trans-Inclusive Fashion Campaigns
The Diesel x About You Lookbook Features Two Transgender Models
<
63
Cost-Saving Travel Memberships
Cost-Saving Travel Memberships
'Travel Cat Flights' Saves Members Hundreds of Dollars on Flights
<
62
Inclusive Lipstick Collections
Inclusive Lipstick Collections
L'Oréal's Colour Riche Lipsticks are Designed for Every Skin Tone
<
61
Social Media Pride Filters
Social Media Pride Filters
Facebook is Supporting the LGBTQ+ Community With Artistic Filters
<
60
Drag Queen Storytelling Sessions
Drag Queen Storytelling Sessions
Toronto's Library is Hosting Drag Queen Storytime Events for Kids
<
59
Heritage-Highlighting Library Resources
Heritage-Highlighting Library Resources
The Google-Launched 'Latino Cultures' Diversifies the Web
<
58
Inclusive Vibrating Amps
Inclusive Vibrating Amps
This Vibrating Speaker is for People With and Without Hearing Impairments
<
57
Pride-Celebrating Bath Bombs
Pride-Celebrating Bath Bombs
Consonant Skincare's Rainbow Bath Bomb Supports an LGBTQ+ Charity
<
56
Subway-Style Pride Posters
Subway-Style Pride Posters
New York's MTA Posters Served as Inspiration for a Pride Month Campaign
<
55
School-Supporting Toothpastes
School-Supporting Toothpastes
The WITH MY Natural Vegan Toothpaste is Free of Chemicals
<
54
VR Stroke Rehabilitation Systems
VR Stroke Rehabilitation Systems
MindMaze Offers Customized VR Exercises to Treat Stroke Patients
<
53
Luggage Brand Pride Parties
Luggage Brand Pride Parties
Raden's LA Pop-Up Shop Gives Back to the LGBTQ Community
<
52
Veteran Mindfulness Apps
Veteran Mindfulness Apps
The Bravo Tango Brain App is Helping Veterans Cope with PTSD
<
51
Body-Positive Anime Fashion
Body-Positive Anime Fashion
This Designer is Creating a Sailor Moon Fashion Line for Plus Sizes
<
50
Social Business Accelerators
Social Business Accelerators
Facebook and Clearblanc's 'Chrged' Gives Businesses Access to Capital
<
49
LGBT Self-Defense Classes
LGBT Self-Defense Classes
This Brazilian Martial Arts School Helps Women and LGBT People
<
48
Virtual Driving Lessons
Virtual Driving Lessons
Aceable Uses VR to Reduce Car-Related Deaths
<
47
Gold-Plated Pride Necklaces
Gold-Plated Pride Necklaces
10% of Proceeds from This Poppy Lissiman Necklace Will Go to Charity
<
46
Expressive Beauty Campaigns
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
<
45
Pride-Celebrating Fast Food Packaging
Pride-Celebrating Fast Food Packaging
McDonald's Celebrates Pride Month With Rainbow Fry Boxes
<
44
Homeless Veteran Housing
Homeless Veteran Housing
'The Six' Provides Housing for Homeless and Disabled US Veterans
<
43
Wearable IV Systems
Wearable IV Systems
Alissa Rees' IV-Walk Enables Patients to Move More Freely
<
42
Flaw-Celebrating Shirts
Flaw-Celebrating Shirts
T-shirts by 'babe.wear' Help Women Proudly Own Perceived Imperfections
<
41
Spanglish Graphic Tees
Spanglish Graphic Tees
'Spanglish Threadz' Celebrate Hispanic Culture
<
40
Inter-Generational Housing Platforms
Inter-Generational Housing Platforms
Nesterly Connects Young People with Older Americans
<
39
Gender-Neutral K-Beauty Brands
Gender-Neutral K-Beauty Brands
Panacea is an Inclusive, Simplified Skincare Line for All People
<
38
Inspiring Inclusive Ad Campaigns
Inspiring Inclusive Ad Campaigns
Frank and Oak's And* Campaign Celebrates Inclusivity
<
37
Designer Disability Collections
Designer Disability Collections
Tommy Hilfiger Expanded Its Range of Clothing for Disabled People
<
36
Half-Mast Pride Flags
Half-Mast Pride Flags
Sid Lee Collective & Rainbow Railroad are Honoring Those Who Can't Celebrate
<
35
Inclusive Children's Cartoons
Inclusive Children's Cartoons
'Team Supreme' is a Comic Empowering Children with Disabilities
<
34
Pride-Celebrating Sports Brand Bikes
Pride-Celebrating Sports Brand Bikes
The New Nike Bike Will Be Offered for a Limited Time
<
33
Rainbow-Striped Smartwatch Bands
Rainbow-Striped Smartwatch Bands
Apple Debuted a New Rainbow Smartwatch Band for Pride Month
<
32
Inclusive Doll Wheelchairs
Inclusive Doll Wheelchairs
The Lammily Wheelchair Sets a New Standard for Inclusivity in Toys
<
31
Patient-Centric Clothing Lines
Patient-Centric Clothing Lines
Inga Wellbeing Makes Fashionable Alternatives to Hospital Gowns
<
30
Gender Neutral Craft Beers
Gender Neutral Craft Beers
Threes Brewing Has Created a Gender Neutral Beer for Pride Month
<
29
All-Black Designer Fashion Campaigns
All-Black Designer Fashion Campaigns
The New Gucci Pre-Fall Campaign Featured an All-Black Cast
<
28
Card-Accepting Homeless Coats
Card-Accepting Homeless Coats
This Jacket for Homeless is a Local Solution for Accepting Donations
<
27
Branded Sportswear Hijabs
Branded Sportswear Hijabs
Nike Created the Pro Hijab for Female Muslim Athletes
<
26
Interactive Inclusive Museums
Interactive Inclusive Museums
This Museum Celebrates All Forms of American Writing
<
25
Non-Model Clothing Catalogs
Non-Model Clothing Catalogs
The 'Cast Me J. Crew' Campaign Wants to Highlight "Real People"
<
24
Body-Positive Doll Collections
Body-Positive Doll Collections
The New Barbie Fashionistas Collection Features Diverse Body Types
<
23
Inclusive Emoji Updates
Inclusive Emoji Updates
Apple's Most Emoji Recent Update Shows a Woman Breastfeeding
<
22
Male Body-Positive Photography
Male Body-Positive Photography
The Everyman Project Empowers All Men to Feel Confident
<
21
Homelessness-Combating Tiny Homes
Homelessness-Combating Tiny Homes
The San Jose Tiny Home Concept Now Has Two Potential Designs
<
20
Inclusive Japanese Fashion
Inclusive Japanese Fashion
The New WYATT Collection Was Presented on a Diverse Range of Models
<
19
Gender-Fluid Product Lines
Gender-Fluid Product Lines
App Makers Toca Boca Debut Gender Neutral Products for Kids
<
18
Lightweight Recycled Plastic Shirts
Lightweight Recycled Plastic Shirts
Last Bottle Clothing Sells Shirts Made from Recycled Bottles
<
17
In-Store Diversity Campaigns
In-Store Diversity Campaigns
Sephora Hired Its Own Employees to Model for Its Latest Holiday Ads
<
16
Historical LGBTQ Footwear Collections
Historical LGBTQ Footwear Collections
The 2017 Converse Pride Collection Celebrates LGBTQ History
<
15
Homeless Locker Programs
Homeless Locker Programs
Transitioning Homeless People Can Use This Storage Locker Initiative
<
14
Near-Death VR Experiences
Near-Death VR Experiences
New York's 'VR World' Allows Users to Come Back from the Digital Dead
<
13
Pride-Supporting Fashion Campaigns
Pride-Supporting Fashion Campaigns
Everlane Spotlighted Hari Nef in Its Celebratory Editorial
<
12
Inclusive TV-Inspired Swimsuits
Inclusive TV-Inspired Swimsuits
'Swimsuits for All' Features One-Piece Styles in Sizes Up to 22
<
11
Inclusive Card Game Redesigns
Inclusive Card Game Redesigns
Mattel's Uno Cards Now Feature Color Icons for Colorblind Players
<
10
Inclusive Assistive Razors
Inclusive Assistive Razors
Gillette TREO is the First Razor Designed to Be Held by Someone Else
<
9
Male Cosmetic Ambassadors
Male Cosmetic Ambassadors
Manny Gutierrez Will Be Maybelline's First Male Beauty Representative
<
8
Underwire-Free Nude Bras
Underwire-Free Nude Bras
The Evelyn & Bobbie Brand Offers Underwear That Focuses on Comfort
<
7
Inclusive Child Clothing Lines
Inclusive Child Clothing Lines
Cat and Jack Designed Adaptive Clothing for Kids with Disabilities
<
6
Inclusive eCommerce Retail Brands
Inclusive eCommerce Retail Brands
Fashion Retailer Addition Elle Launches a US eCommerce Website
<
5
Male Makeup Brand Ambassadors
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
<
4
Intimacy Product Subscription Services
Intimacy Product Subscription Services
'Maude' Offers Sex Essentials Direct-to-Consumer
<
3
Customizable Room Dividers
Customizable Room Dividers
'Patchwork' Helps Solve the Privacy Issues Around Cohabitation
<
2
Zero Waste Food Packaging
Zero Waste Food Packaging
Evoware's Biodegradable and Edible Packaging is Made Out of Seaweed
<
1
Empowering Inclusive Runways
Empowering Inclusive Runways
The Chromat Spring RTW Show Featured a Diverse Cast of Models
<