The 'Cast Me J. Crew' Campaign Wants to Highlight "Real People"

 - Nov 7, 2017
References: jcrew & fashionista
Clothing brand J. Crew is inviting the general public to join the ranks of its elite models with a new campaign titled 'Cast Me J. Crew,' which enables non-models to be featured in its 2017 gift giving catalog.

J. Crew, like several other fashion retailers, is attempting to offer more inclusive advertising by representing people of different ages, genders and ethnicities. Through this particular campaign, individuals are encouraged to take to social media, tagging their photos with #CastMeJCrew for an opportunity to be featured in an upcoming editorial.

To head the campaign, J.Crew tapped Fashion editor Nikki Ogunnaike, alongside seven other "real people" to model for the campaign. The campaign is looking to spotlight and celebrate the everyday consumer.