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35 Examples of VIP Experiences

From Invite-Only Eateries to Exclusive Concert Events

— February 15, 2018 — Marketing
While VIP experiences aren't a new concept, these 35 examples highlight the ingenious ways in which brands are going above and beyond to offer consumers a memorable and uniquely curated experience.

Recently, the United Airlines' Newark International Airport opened an invite-only eatery, that's available to its high paying clientele. According to the brand, the exclusive restaurant was created to enhance the overall journey of a traveler. On a similar note, Punta Cana International Airport updated its VIP lounge to include a luxurious infinity pool.

Brands like Aston Martin are levering exclusivity to encourage consumers to purchase its vehicles, through offering a one-of-a-kind travel experience that involves private helicopter rides, a personal greeting from the brand's CEO and a day-long car driving experience with a professional chauffeur.

While extravagant offerings appeal to the masses, very few can afford the luxuries, which is why brands are thanking its loyal consumers with activation ideas like free concerts, special perks, and invite-only guest lectures, that are more accessible to the general public.
7
Score
Popularity
Activity
Freshness
35
Exclusive Disappearing Content Tools
Exclusive Disappearing Content Tools
The Patreon Lens Lets Creators Post Content for Paid Members
<
34
Loyalty Rewards Auctions
Loyalty Rewards Auctions
Wyndham Hotel Group Now Lets Members Redeem Points by Bidding
<
33
Exclusive Entrepreneur Retreats
Exclusive Entrepreneur Retreats
Fireside Conference is an Invite-Only Start-Up & Investor Retreat
<
32
Private Musician Social Networks
Private Musician Social Networks
The Invite-only Jammcard Music Network Connects Industry Pros
<
31
Gin Foraging Vacations
Gin Foraging Vacations
Palé Hall's Botanical Foraging Experience is a Tour Through Gin Foraging
<
30
Exclusive Social Dating Apps
Exclusive Social Dating Apps
Blue by Loveflutter is a Dating App Just for Verified Twitter Members
<
29
Private Professional Networks
Private Professional Networks
The 'Mixer' App Only Accepts Creative Members by Review
<
28
Personal Boutique Hotel Offerings
Personal Boutique Hotel Offerings
The Standard's Stowaway Program is Encouraging Longer Visits
<
27
VIP Telecom Loyalty Programs
VIP Telecom Loyalty Programs
The Sky VIP Rewards Program Offers Loyal Consumers Perks
<
26
Retrospective Luxury Vehicle Exhibits
Retrospective Luxury Vehicle Exhibits
This AutoShow Exhibit Explores 70 Years of Porsche History
<
25
Exclusive Concert Events
Exclusive Concert Events
Gorillaz and T-Mobile Launched a Secret Gig for Fans
<
24
Private Jet Coworking Spaces
Private Jet Coworking Spaces
Servcorp Provides Its Members with Access to Private Jets
<
23
Luxurious Product-Displaying Showrooms
Luxurious Product-Displaying Showrooms
The Wonderhouse Invites the Media to Interact with Products
<
22
One-Hour Champagne Deliveries
One-Hour Champagne Deliveries
Dom Pérignon and Thirstie Teamed Up to Offer Alcohol Delivery
<
21
Pop-Up Sneaker Hotels
Pop-Up Sneaker Hotels
Converse's 'One Star Hotel' Boasts Style, Sneakers and Special Guests
<
20
Luxurious Car-Buying Experiences
Luxurious Car-Buying Experiences
The 'Aston Martin Discovery' is a Special Package for Car-Buyers
<
19
Women-Only Social Clubs
Women-Only Social Clubs
'The Wing' is a Space for Women to Work and Collaborate in Brooklyn
<
18
Luxury Crystal-Purchasing Experiences
Luxury Crystal-Purchasing Experiences
The Baccarat Hotel's Bar Sells Food, Drinks and Crystals
<
17
Collaborative Urban Social Houses
Collaborative Urban Social Houses
The Love Child Social House Will Open in Downtown Toronto
<
16
Luxe Designer Nail Bars
Luxe Designer Nail Bars
Christian Louboutin's Nail Bar Opened in Paris for the Holidays
<
15
Members-Only Cannabis Clubs
Members-Only Cannabis Clubs
The Privée Social Club is an Exclusive Group for Weed Enthusiasts
<
14
Invite-Only Airport Eateries
Invite-Only Airport Eateries
'Classified' is an Upscale Eatery in the Newark International Airport
<
13
Customizable Designer Pop-Up Shops
Customizable Designer Pop-Up Shops
Off-White's Customization Pop-Up Was Called 'In Order'
<
12
Landing Strip Infinity Pools
Landing Strip Infinity Pools
Punta Cana International Airport has an Infinity Pool on a Patio
<
11
Experiential Technology Stores
Experiential Technology Stores
Samsung's Largest Canadian Store is Open at CF Toronto Eaton Centre
<
10
Immersive Narrative-Driven Dining Experiences
Immersive Narrative-Driven Dining Experiences
MAMAN LE MOT Takes Guests Back to France in 1943
<
9
Interactive Illuminati-Themed Excursions
Interactive Illuminati-Themed Excursions
The Illuminati Ball is a Highly Exclusive Luxury Event
<
8
Mobile Cannabis Lounges
Mobile Cannabis Lounges
Toast and Loopr Teamed up for this Luxe Brand Activation on Wheels
<
7
Experiential In-Store Coffee Shops
Experiential In-Store Coffee Shops
Mansur Gavriel's L.A Location Features a Cafe and a Flower Shop
<
6
Retro Members-Only Bars
Retro Members-Only Bars
Soho Bar 'Disrepute' Celebrates Scandal and Secrecy
<
5
Private Airplane Cabins
Private Airplane Cabins
Singapore Airlines Introduced Private In-Flight Cabins
<
4
Luxury Airline Cruises
Luxury Airline Cruises
The Crystal AirCruise Offers Luxury Amenities in a Boeing 777 Aircraft
<
3
Designer Women-Only Pop-Ups
Designer Women-Only Pop-Ups
Chanel's Pop-Up Event Celebrated Its 'BOY-FRIEND' Watch Collection
<
2
Immersive Sneaker-Branded Pop-ups
Immersive Sneaker-Branded Pop-ups
The Adidas 'EQT Creator Series' Was an Experiential London Popup
<
1
In-Store Sneaker Creators
In-Store Sneaker Creators
The 'Nike Makers Experience' Lets Consumers Create One-of-a-Kind Shoes
<