'Classified' is a newly opened upscale restaurant in United Airlines' Newark International Airport.
The elegant eatery serves a farm-to-table menu with seasonal offerings that could change on a weekly basis. Seating only 36 people, this new airport concept caters towards a higher-end client base. Flyers must be personally invited by the airline in order to grab a seat at this exclusive spot. The Airline has not publicly revealed its method for inviting customers to dine, however, the average meal for two will cost around $100.
OTG, the company which operates stores and restaurants in airport terminals, believes airports should serve as an extension of a journey by offering consumers an experience which aims to enhance their travels.
What Makes This Trend Stand Out
- Airport Hospitality
- There is a growing trend for airports to offer more luxurious and upscale dining experiences that cater to high-end clientele
- Exclusive Invitations
- Exclusive and invite-only restaurants are becoming increasingly popular as a way to create buzz and exclusivity around a brand or concept
- Seasonal Menus
- Seasonal menus that change frequently are becoming a trend in the restaurant industry, offering consumers a unique and fresh dining experience every time they visit
Sectors Adopting This
- Airport Retail
- Companies that operate stores and restaurants in airports have an opportunity to create exclusive and upscale dining concepts to cater to high-end clientele, while enhancing the overall airport experience
- Hospitality
- Upscale restaurant and hospitality brands have an opportunity to create exclusive, invite-only dining experiences and seasonal menus that appeal to high-end clientele looking for a unique dining experience
- Travel
- Travel companies and airlines could create exclusive and invite-only dining experiences as a way to enhance the overall travel experience and create buzz around their brand
