The Baccarat Hotel's Bar in New York city is offering its guests a unique crystal shopping experience that showcases the brand's goods, while removing the retail pressure that's typically associated with crystal or jewelry shopping.
Upon entering the bar, guests will notice the crystal chandelier that's hanging from the ceiling, which makes the entire space feel more like a showroom than a retail opportunity. Once seated, individuals will drink out of crystal glasses and eat off of crystal plates. Individuals are also presented with two menus -- one that displays the food and drink offerings, and another that displays the various crystal offerings.
This immersive brand experience showcases the hotel's luxury products in a manner that eliminates the pressures associated with making a purchase.