What is the trend of disappearing content?

The implementation of disappearing content tools provides an opportunity for businesses to offer exclusive and time-limited content to engage and incentivize customers.

What is the trend of membership-based platforms?

The rise of platforms like Patreon encourages businesses to consider creating membership-based models to offer exclusive content and incentives to their loyal customers.

What is the trend of public vs. private content?

The distinction between public and private content allows businesses to cater to different audience segments by providing a glimpse of exclusive content while incentivizing membership purchase for access to more exclusive posts.

What are the implications for the content creation industry?

The implementation of disappearing content tools in platforms like Patreon presents disruptive innovation opportunities for content creators to monetize their work in a new and engaging way.

What are the implications for the social media industry?

The rise of disappearing content tools in platforms like Patreon suggests a disruptive innovation opportunity for social media platforms to explore similar features and enhance user engagement.

What are the implications for the membership-based platforms industry?

The implementation of the Patreon Lens highlights the potential for disruptive innovation in membership-based platforms, offering new ways for businesses to connect with their audience and generate revenue.

Exclusive Disappearing Content Tools : Patreon Lens

Invite-Only Content Creation Platforms Image 1

The Patreon Lens Lets Creators Post Content for Paid Members

Ellen Smith — February 10, 2018 — Tech

References: patreon & psfk

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With the newly implemented Patreon Lens, content creators can encourage fans to pay a fee to view exclusive clips that disappear after 24 hours.

Adapting a Snapchat-inspired model, the artist and influencer-focused platform is hoping to offer further engagement to incentive fans to purchase a membership. The new tool enables posters to feature both public and private content. The public content, which can be viewed by anyone, offers a sneak peak of the more exclusive content that's being posted within the members-only feature. According to the brand, the temporary nature of these posts offer the creators more freedom as they're not restricted by the need to post a perfectly curated image or video.

Image Credit: Patreon, PSFK

Trend Themes

Disappearing Content — The implementation of disappearing content tools provides an opportunity for businesses to offer exclusive and time-limited content to engage and incentivize customers.
Membership-based Platforms — The rise of platforms like Patreon encourages businesses to consider creating membership-based models to offer exclusive content and incentives to their loyal customers.
Public Vs. Private Content — The distinction between public and private content allows businesses to cater to different audience segments by providing a glimpse of exclusive content while incentivizing membership purchase for access to more exclusive posts.

Industry Implications

Content Creation — The implementation of disappearing content tools in platforms like Patreon presents disruptive innovation opportunities for content creators to monetize their work in a new and engaging way.
Social Media — The rise of disappearing content tools in platforms like Patreon suggests a disruptive innovation opportunity for social media platforms to explore similar features and enhance user engagement.
Membership-based Platforms — The implementation of the Patreon Lens highlights the potential for disruptive innovation in membership-based platforms, offering new ways for businesses to connect with their audience and generate revenue.

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