With the newly implemented Patreon Lens, content creators can encourage fans to pay a fee to view exclusive clips that disappear after 24 hours.
Adapting a Snapchat-inspired model, the artist and influencer-focused platform is hoping to offer further engagement to incentive fans to purchase a membership. The new tool enables posters to feature both public and private content. The public content, which can be viewed by anyone, offers a sneak peak of the more exclusive content that's being posted within the members-only feature. According to the brand, the temporary nature of these posts offer the creators more freedom as they're not restricted by the need to post a perfectly curated image or video.
Image Credit: Patreon, PSFK
Why This Trend Is Growing
- Disappearing Content
- The implementation of disappearing content tools provides an opportunity for businesses to offer exclusive and time-limited content to engage and incentivize customers.
- Membership-based Platforms
- The rise of platforms like Patreon encourages businesses to consider creating membership-based models to offer exclusive content and incentives to their loyal customers.
- Public Vs. Private Content
- The distinction between public and private content allows businesses to cater to different audience segments by providing a glimpse of exclusive content while incentivizing membership purchase for access to more exclusive posts.
Industries Being Reshaped
- Content Creation
- The implementation of disappearing content tools in platforms like Patreon presents disruptive innovation opportunities for content creators to monetize their work in a new and engaging way.
- Social Media
- The rise of disappearing content tools in platforms like Patreon suggests a disruptive innovation opportunity for social media platforms to explore similar features and enhance user engagement.
- Membership-based Platforms
- The implementation of the Patreon Lens highlights the potential for disruptive innovation in membership-based platforms, offering new ways for businesses to connect with their audience and generate revenue.
