Mansur Gavriel's L.A location aims to transition the brand from a retail space to a lifestyle shopping experience by offering consumers an experiential venue that serves as a boutique, a flower shop, a cafe and an open-aired garden oasis.
While visiting the store, consumers can relax while enjoying a coffee or a snack, escape from the bustling streets in the attached outdoor garden, or purchase a unique custom flower arrangement from the brand's in-store Café Flora. In addition to the brand's retail items, consumers can also shop through a unique collection of home goods, like tableware and glassware.
This brick-and-mortar effort will serve as the brand's first west coast location and aims to appeal to a younger demographic of shoppers, who seek more out of retail experiences than simply buying apparel.
Experiential In-Store Coffee Shops
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