Nespresso Launches Interactive Boutique Store in the UK
Niko Pajkovic — October 5, 2021 — Business
References: nespresso & retail-focus
Nespresso, a specialty coffee appliance and pod maker owned by Nestlé, has launched an interactive boutique store concept in the United Kingdom at the Bluewater shopping center in Kent. The store was designed to offers shoppers a more immersive and personalized in-store experience.
The new boutique concept focuses on the idea of coffee as an art. The store itself introduces a variety of innovations, including the ‘Taste & Discover’ area -- a dedicated space where customers can use iPad tutorials to create their own coffee recipes and participate in unique augmented reality experiences. Here, AR is being utilized as a tool for immersing consumers in the stories and heritage behind Nespresso's premium coffee blends.
Driving home the store's overarching concept, a 'Coffe as an Art' masterclass area has also been added to the new store. In this space, customers can engage with on-hand coffee specialists and learn about sophisticated recipe creation.
Image Credit: Nespresso
The new boutique concept focuses on the idea of coffee as an art. The store itself introduces a variety of innovations, including the ‘Taste & Discover’ area -- a dedicated space where customers can use iPad tutorials to create their own coffee recipes and participate in unique augmented reality experiences. Here, AR is being utilized as a tool for immersing consumers in the stories and heritage behind Nespresso's premium coffee blends.
Driving home the store's overarching concept, a 'Coffe as an Art' masterclass area has also been added to the new store. In this space, customers can engage with on-hand coffee specialists and learn about sophisticated recipe creation.
Image Credit: Nespresso
Trend Themes
1. Interactive Store Concepts - Brands can design immersive, interactive store concepts that offer customers a personalized in-store experience, including augmented reality tutorials and other experiences.
2. Ar-driven Experiences - AR technology can be used to create engaging and immersive experiences that bring brands' stories and products to life in a unique way, like Nespresso's 'Taste & Discover' area.
3. Coffee Masterclasses - Offering coffee masterclasses and other educational experiences can add value to the customer's journey and deepen the relationship between the brand and the consumer.
Industry Implications
1. Retail - Retailers across industries can benefit from creating interactive store concepts that offer customers a personalized and immersive experience.
2. Coffee and Specialty Beverage - Brands within the coffee and specialty beverage industry can utilize technology and educational experiences to create unique and engaging customer experiences.
3. Technology - There is opportunity for technology companies to create and sell innovative products, like AR tutorials and other interactive experiences, that brands can use to enhance their customers' journeys.
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