Fashion brand '& Other Stories' released an in-store, interactive vending machine where customers are invited to try a selected range of products from the brand's beauty and fragrance line.
The vending machine serves as an interactive hub for the customers to try before they buy. Customers are invited to browse the brand's range of cosmetics in greater detail. The interactive touch screen serves as a visual storyteller and is a highly practical way for customers to try out potential cosmetic purchases. The vending machine is exclusive to & Other Stories and is currently available in its Paris flagship location.
The vending machine allows customers to split their time between the help of sales associates and digital assistance. Thus allowing for the most efficient and stress-free shopping experience for customers and retailers alike.
Image Credit: & Other Stories
Key Themes Behind This Trend
- Interactive Retail Vending Machines
- Vending machines that allow customers to try before they buy disrupt the cosmetics industry.
- Interactive Touch Screen Technology
- More stores will use interactive touch screens to provide customers with an engaging shopping experience. This opens up opportunities for disruptive innovation in retail technology.
- Personalized Shopping Experience
- Interactive vending machines allow retailers to personalize the customer shopping experience in a practical way.
Where This Applies
- Cosmetics
- Interactive vending machines disrupt the cosmetics industry by allowing customers to easily try products before buying, reducing returns and increasing customer satisfaction.
- Retail Technology
- Interactive touch screens in vending machines and in-store displays present opportunities for disruptive innovation in retail technology.
- Fashion and Beauty Retail
- Interactive vending machines allow retailers to differentiate themselves by focusing on the customer experience and personalization.
