The footwear industry is constantly buzzing with innovations in materials and brand-new silhouettes and in order to balance the influx of the new, brands have been updating the designs of beloved iconic sneakers that date back as far as the 60s. Whether it is a reference to pop culture, a collaboration with an institution or just tapping into the nostalgic tendencies of the consumers, casual shoe revivals have become a popular purchase worldwide.
While adidas recently updated its trail running shoe from 1979 with a highly breathable mesh upper and a pigskin nubuck toe cap, Nike is boasting various new silhouettes of its Air Force I, as well as tapping into dad-inspired iconic sneakers. Reebok, on the other hand, is reviving its retro footwear, based on an early 2000s TV advertisement that promotes exercise.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
