Bella Hadid models Nike's Cortez sneaker in a new ad to commemorate the retro sneaker's 45th anniversary.
In the ad, Hadid is sporting a variety of 70's inspired outfits to represent all the fashion styles that the Cortez sneaker has been a part of over the past four decades. The modern editorial pays homage to the original 1970's Cortez photoshoot, which stared a skateboarding, feathered haired Farrah Fawcett, gliding through the set of Charlie's Angels. The contemporary ad sees Bella Hadid skateboarding while sporting a modern Nike lace-up sports bra coupled with frayed jeans, that perfectly display Nike's waistband logo.
The leather shoe has been revamped while still maintaining all its vintage glory -- white leather with a varsity red Swoosh, and an accented blue midsole. Bella Hadid's editorial is reviving the nostalgic All-American sneaker, whose 45th anniversary falls just a few days before the fourth of July.
Why This Trend Is Growing
- Retro Fashion
- Brands can capitalize on the trend of retro fashion by incorporating vintage-inspired design elements in their products.
- Celebrity Endorsements
- Companies can leverage the influence of celebrities by partnering with them to create impactful marketing campaigns.
- Nostalgia Marketing
- Nostalgia marketing can be used by brands to re-introduce old products or create new products with a vintage twist to appeal to the increasing demand for nostalgia among consumers.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can use celebrity endorsements and nostalgia marketing techniques to create publicity and gain customer loyalty.
- Marketing Industry
- Marketing agencies can create impactful campaigns by using celebrity endorsements to promote brands and products.
- Athletic Footwear Industry
- Athletic footwear companies can use nostalgia marketing, and incorporate vintage design elements in sneaker lines to tap into the growing trend of retro fashion.
