Skateboarding culture is a rich part of society that has a potent self-expressive style. While there is an ample amount of fashion-forward and performance-driven gear available, brands and organizations often hold events and festivals that bring together the community to celebrate the sport and all of the values that come with it.
adidas Skateboarding is a proper example of how global brands contribute to the growth and nurturing of skateboarding culture — from the reconstruction of the iconic Venice Pavilion in LA to the organization of art-promoting festivals like 'Das Days.' Other groups like Skateistan contribute educational facilities that work to empower and teach the youth about skateboarding culture.
The design of the apparel, the shoes and the decks are also quite engaging and worth a mention.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
