Australia-based clothing label 'Thrills' is getting geared up for the warm weather with new militant colored summer clothes.
All styles are offered exclusively in army green, including t-shirts, board shorts, women's bathing suits, dresses and skirts. With a unique style and incredible sense of humor, the company is known for its dark depictions of Australia; the brand consistently features bold prints of skulls, alcohol, and skateboarding culture. These simplistic pieces all represent an "old-school biker style." Dark army green colors and utilitarian styles are very popular in the fashion world from punk streetwear to beachwear, so mixing these two themes together creates a wide range of clothing for any consumer.
Key Themes Behind This Trend
- Militant Summer Clothes
- The trend of using army green exclusively for summer clothes can disrupt the traditional bright and colorful fashion trend for the warm season.
- Utilitarian-style Fashion
- The trend of utilitarian styles in fashion creates opportunities for brands to innovate with functional yet stylish clothing pieces.
- Dark Humor Prints
- The trend of using dark humor prints creates an opportunity for brands to push boundaries and connect with consumers who appreciate this style of humor.
Where This Applies
- Fashion Retail
- Fashion retailers can incorporate the utilization of army green colors and utilitarian style to appeal to consumers looking for a unique style.
- Beachwear Industry
- The utilization of army green colors in beachwear clothing can disrupt the traditional bright and colorful beachwear style and present a fresh fashion trend for consumers who prefer muted colors.
- Skate and Streetwear Industry
- Skate and streetwear brands can incorporate dark humor prints into their clothing to appeal to consumers with a unique style and sense of humor.
