'Thrills' Exclusively Uses Army Green in Its New Clothing Line
Madison Mackay — January 17, 2018 — Luxury
References: thrills.co
Australia-based clothing label 'Thrills' is getting geared up for the warm weather with new militant colored summer clothes.
All styles are offered exclusively in army green, including t-shirts, board shorts, women's bathing suits, dresses and skirts. With a unique style and incredible sense of humor, the company is known for its dark depictions of Australia; the brand consistently features bold prints of skulls, alcohol, and skateboarding culture. These simplistic pieces all represent an "old-school biker style." Dark army green colors and utilitarian styles are very popular in the fashion world from punk streetwear to beachwear, so mixing these two themes together creates a wide range of clothing for any consumer.
All styles are offered exclusively in army green, including t-shirts, board shorts, women's bathing suits, dresses and skirts. With a unique style and incredible sense of humor, the company is known for its dark depictions of Australia; the brand consistently features bold prints of skulls, alcohol, and skateboarding culture. These simplistic pieces all represent an "old-school biker style." Dark army green colors and utilitarian styles are very popular in the fashion world from punk streetwear to beachwear, so mixing these two themes together creates a wide range of clothing for any consumer.
Trend Themes
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Militant Summer Clothes — The trend of using army green exclusively for summer clothes can disrupt the traditional bright and colorful fashion trend for the warm season.
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Utilitarian-style Fashion — The trend of utilitarian styles in fashion creates opportunities for brands to innovate with functional yet stylish clothing pieces.
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Dark Humor Prints — The trend of using dark humor prints creates an opportunity for brands to push boundaries and connect with consumers who appreciate this style of humor.
Industry Implications
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Fashion Retail — Fashion retailers can incorporate the utilization of army green colors and utilitarian style to appeal to consumers looking for a unique style.
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Beachwear Industry — The utilization of army green colors in beachwear clothing can disrupt the traditional bright and colorful beachwear style and present a fresh fashion trend for consumers who prefer muted colors.
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Skate and Streetwear Industry — Skate and streetwear brands can incorporate dark humor prints into their clothing to appeal to consumers with a unique style and sense of humor.
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