London-based fashion label maharishi introduces the Art of War collection for the Fall/Winter 2021 season. It explores a global inspiration that spotlights militaristic looks throughout the world. The capsule is also rooted in the brand's signature themes, featuring season camouflage detailing, the Tailor Shop, as well as its MAHAPATCHCO.
This is a sustainable effort that uses vintage deadstock patches and emblems that were left by the US army after the Vietnam war. The brand also brings forth the notable Vietnamese Monster Tiger camo patterning and alongside this, some other heritage incorporations as well. There is the British velvet for a soft touch and the heritage melange wool that is blended with sustainable materials including natural help, vegetable-dyed recycled nylon, and organic cotton.
Image Credit: maharishi
Key Themes Behind This Trend
- Global Militaristic-themed Fashion
- The trend of global militaristic fashion continues with designers exploring different countries' military themes in their collections.
- Sustainable Fashion
- Sustainability in fashion will continue to be a growing trend with consumers expecting eco-friendly materials and practices from brands.
- Vintage Revival
- The use of vintage deadstock patches and emblems in fashion collections will continue to be a trend, appealing to consumers' desire for unique, one-of-a-kind pieces.
Where This Applies
- Fashion and Apparel
- Fashion brands can incorporate militaria from various cultures into their collections whilst also prioritizing sustainability for a unique and eco-conscious brand identity.
- Textile and Materials
- The growing demand for sustainable and eco-friendly fashion materials presents opportunities for textile and material companies to offer new, innovative alternatives to traditional textiles.
- Retail
- Retailers can appeal to consumer demand for unique, sustainable, and vintage clothing items by featuring brands that prioritize these values in their collections.
