Awake NY introduces its latest Summer 2022 collection designed for the warmer seasons and packs it with vibrant hues throughout. The seasonal collection is led by the lightweight Camp Shirt that is constructed from cotton material and a textured black look, a white option, and a patterned iteration in light blue.
This is then followed by a Summer Love graphic tee that is detailed with artwork by King Phade. It is applied in an airbrush effect and gets the tonal options of black, white, or seaform. The Pothole graphic tee is also detailed with artwork and this time by Atticus Torre in the colorways of gray, brown, white, and magenta before being rounded out by the Classic Logo Shorts.
Image Credit: Rafael Rios, Awake NY
What Makes This Trend Stand Out
- Bright Graphic Streetwear
- There is an opportunity for brands to incorporate more brightly designed graphic streetwear for the summer season to attract consumers.
- Airbrush Effect Graphics
- Airbrush effect graphics can become a popular trend in streetwear for the summer since consumers are looking for unique designs.
- Patterned Camp Shirts
- Patterned camp shirts could become a trend in men's fashion for the summer season, creating an opportunity for the fashion industry to incorporate these styles into future collections.
Sectors Adopting This
- Fashion
- The fashion industry can leverage the trend of vibrant, graphic streetwear for the summer season by incorporating unique designs into their collections.
- Graphic Design
- Graphic designers can capitalize on the trend of airbrush effect graphics in streetwear by creating unique designs that stand out to consumers.
- Textile Manufacturing
- The textile manufacturing industry has an opportunity to create unique cotton fabrics and patterns that are suitable for creating patterned camp shirts for men's fashion.
