London-based fashion label maharishi introduces the new MILTYPE collection that is launching to join its Spring/Summer 2021 lineup. The whole capsule is sustainable, with 100% organic cotton making up the seasonal items, grown without any synthetic fertilizers or toxic pesticides.
The name of the collection is also a graphic language often used throughout military garments. This serves as the inspiration behind the capsule, which has been reimagined by the fashion label in its own design language. It can also be seen as a reference throughout the slew of tees and sweats as whats described to be "pacifist military design." The color palette reinforces the concept with drab and olive green, further accented with some lavender and yellow.
Image Credit: maharishi
What's Driving This Trend
- Sustainable Fashion
- Opportunity to create more eco-friendly fashion pieces using sustainable materials and farming techniques.
- Military-inspired Design
- Potential to blend military style with fashion to create unique and trendy garments for civilians and military personnel alike.
- Pacifist Fashion
- Possibility to reframe military-inspired designs into a pacifist message, creating a new meaning and purpose for fashion pieces.
Who This Affects Most
- Fashion Industry
- Opportunity to incorporate sustainable practices and military-inspired designs into fashion and clothing lines.
- Military Clothing Industry
- Potential to expand offerings beyond traditional military clothing and adapt to civilian fashion tastes.
- Eco-friendly Industry
- Opportunity to provide sustainable farming practices and materials to fashion and clothing industries to produce eco-friendly clothing.
