'Them' Magazine published an editorial of key pieces in Supreme's Spring/Summer 2018 capsule that sets the spotlight on care-free and laid-back streetwear. The photoshoot centralizes the "red devil," also referred to as the label's loyal supporter— Aidan Quinn Mackey. The purity and static quality of the minimal white background allows the Supreme pieces to stand out. The vibrant palette and the pattern-heavy clothing designs are skillfully styled into a well-curated contemporary ensemble.
The laid-back streetwear is heavily influenced by skateboarding culture and Supreme incorporates the recurring motifs within other clothing styles. For example, the peach pink suit is a classic crossover between formal and Millennial contemporary wear, while the black jeans and purple patterned short-sleeve button-up is reminiscent of Florida-inspired pop culture.
Photo Credits: Them Magazine