Streetwear-Informed Dynamic Eyewear

The New Range of Supreme Eyewear Makes Statements

The new range of Supreme Eyewear elevates the summer season with bold looks. It is comprised of four refreshing styles in the form of the Dutch, the Cleo, the Fuse, and the Avon. Normally, the statement eyewear is dramatic and bold but it takes more of an understated approach this time around.

Starting with the Fuse, it has a mirrored finish with a functional handy neck strap. The Cleo frame is a more circular structure that boasts a slightly oversized shape. The Dutch is inspired by a retro theme with a wrapped look. The series if rounded out by the Avon which is essentially an elevated variation of the Rayban Wayfraeres. It officially launches on May 9th.

Image Credit: Supreme

Bold Eyewear Styles
Exploring new bold looks and mirrored finishes in eyewear design.
Retro-inspired Designs
Bringing back nostalgia with retro-themed eyewear frames and wrapped looks.
Functional Eyewear Features
Incorporating functional elements like neck straps into eyewear for practicality.

Industries Being Reshaped

Fashion Accessories
The fashion accessories industry can innovate with bold eyewear styles and nostalgic designs.
Luxury Eyewear
Luxury eyewear brands have an opportunity to introduce functional features for practicality and style.
Fashion Retail
Fashion retailers can capitalize on the trend of retro-inspired eyewear designs to attract customers seeking nostalgic styles.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 28%
Freshness 27%