adidas Skateboarding worked alongside design hub Brooklyn Creator Farm and famous American skateboarder Mark Gonzales to develop a very artistic capsule, consisting of celebratory soccer jerseys. The Skate Copa honors the heritage and legacy of the team sport. The eight-piece lineup was co-created with Pro skaters like Na-kel Smith, Miles Silvas, Rodrigo Teixeira and more. In collaborating on an artistic collection of soccer jerseys, adidas Skateboarding leverages its standing as a brand and interconnects two fundamentally different activities.
Each piece in the Skate Copa collection is informed by the skaters' style. There is a wide variety of silhouettes — including long- and short-sleeve designs, as well as crew and v-necks. In addition, the soccer jerseys boast the high-performing Climalite material that ensures the clothing is comfortable, breathable, moisture-wicking and fast-drying.
Key Themes Behind This Trend
- Artistic Soccer Jerseys
- Creating artistic designs on soccer jerseys presents a disruptive innovation opportunity for sports apparel brands to attract a new audience.
- Skateboarding-inspired Fashion
- The collaboration between adidas Skateboarding and Brooklyn Creator Farm highlights the disruptive innovation potential of combining skateboarding culture with fashion design.
- Collaborative Athlete Collections
- The co-creation of the Skate Copa collection demonstrates a disruptive innovation opportunity for brands to collaborate with athletes and incorporate their personal style into product design.
Where This Applies
- Sports Apparel
- The development of artistic soccer jerseys opens up a disruptive innovation opportunity for sports apparel brands to differentiate themselves in the market.
- Fashion Design
- The integration of skateboarding culture into fashion designs presents a disruptive innovation opportunity for the fashion industry to create unique and edgy clothing collections.
- Athletic Footwear
- The collaboration between adidas Skateboarding and Brooklyn Creator Farm offers a disruptive innovation opportunity for athletic footwear brands to create skateboarding-inspired sneakers that appeal to a wider consumer base.
