Earlier in the year, IKEA teamed up with fashion designer Chris Stamp on a skateboard-inspired furniture collection and the collaboration is expanding with a small line-up of minimalist streetwear. The megastore has proven itself to be exceptionally good at increasing its reach to different industries and appealing to different markets. In fact, the ‘SPÄNST’ collection is not the first venture into fashion for the brand. Previously IKEA had collaborated with British tailor William Hunt for an exclusive collection of patterned suits, where the prints were derived from the megastore's bedspread textiles.
The capsule of minimalist streetwear boasts affordable essentials, including a black t-shirt, a hoodie, a cap and a duffle bag. Each token in the Chris Stamp x IKEA collab is aesthetically emphasized with a barcode and the coordinates of the first IKEA store in Sweden.
IKEA and Chris Stamp Extend Their Collab to Fashion
Kalina Ned — June 6, 2018 — Fashion
References: ikea & designtaxi