The Swedish House Mafia x IKEA collection is a new lineup of products from the music group created in collaboration with the home decor retailer to provide consumers with a way to stow their favorite music essentials.
The collection includes a series of IKEA FRAKTA bags that are designed for holding up to 100 vinyl records, another for carrying a laptop and a last one for keeping cords or cables organized. The collection also includes a number of houseware products and interior solutions that will debut at the IKEA Festival at BASE in Milan on June 9.
Swedish House Mafia spoke on the Swedish House Mafia x IKEA collection saying, "FRAKTA is one of those IKEA classics that everyone has. We wanted to do our take on it from a music creation perspective depending what type of gear you carry with you on the go. Our different takes on the bag are themes shared for the whole collection. All items in the collection have a timeless theme with a distinct trace of our DNA."
Key Themes Behind This Trend
- Collaborative Music Gear
- Opportunity for brands to collaborate with musicians/artists to create music-centric products for fans.
- Vinyl Record Storage
- Innovation opportunity for companies to create storage solutions for collectors of vinyl records in a stylish and functional way.
- Cable Organization Solutions
- Innovative companies could develop solutions for organizing cords and cables for musicians and music enthusiasts to make their lives easier.
Where This Applies
- Home Decor Retail
- Companies could team up with musicians/artists to make unique, music-inspired products for home decor retailers to sell.
- Music Production Gear Manufacturing
- Opportunity for gear manufacturers to collaborate with musicians to create products for the music production industry, leading to more functional and unique gear options for music producers and DJs.
- Vinyl Record Collecting
- Opportunity for new companies to enter the market by offering innovative and stylish vinyl record storage options for collectors.
