The STAYCOOLNYC fashion pop-up store will open on June 5th in New York City to promote a vibrant and graphic-rich collection for the Summer 2018 season. Packed with "signature STAY COOL cozy gear" and limited edition branded vintage tees, the temporary location is infused with an ultra-retro vibe with regard to the silhouettes and the decor.
The fashion pop-up store is set in an 80s-inspired "hangout lounge" that boasts nostalgic furniture, collectibles, as well as "an electric blue rug and [a] custom wallpaper [design], created by Japanese artist Yoko Honda."
The promotional photoshoot highlights the overly nostalgia-inducing, carefree and comfy silhouettes in STAYCOOLNYC's Summer 2018 collection. It also successfully communicates the 80s vibe with a shot of a 'Pink Motel' sign and a skateboarding pool.