The STAYCOOLNYC fashion pop-up store will open on June 5th in New York City to promote a vibrant and graphic-rich collection for the Summer 2018 season. Packed with "signature STAY COOL cozy gear" and limited edition branded vintage tees, the temporary location is infused with an ultra-retro vibe with regard to the silhouettes and the decor.
The fashion pop-up store is set in an 80s-inspired "hangout lounge" that boasts nostalgic furniture, collectibles, as well as "an electric blue rug and [a] custom wallpaper [design], created by Japanese artist Yoko Honda."
The promotional photoshoot highlights the overly nostalgia-inducing, carefree and comfy silhouettes in STAYCOOLNYC's Summer 2018 collection. It also successfully communicates the 80s vibe with a shot of a 'Pink Motel' sign and a skateboarding pool.
Key Themes Behind This Trend
- 80s-inspired Fashion
- Opportunity for brands to tap into the nostalgia trend and create fashion collections inspired by the 80s.
- Pop-up Stores
- Scope for businesses to harness the popularity of pop-up stores and create temporary retail experiences that generate excitement and buzz.
- Vintage Tees
- Potential for brands to capitalize on the demand for limited edition branded vintage tees and create unique and exclusive merchandise.
Where This Applies
- Fashion
- Fashion brands can leverage the 80s-inspired fashion trend and create clothing collections that appeal to nostalgic consumers.
- Retail
- Retailers can explore the concept of pop-up stores to create immersive shopping experiences that drive foot traffic and engage customers.
- Merchandise
- Opportunity for brands in the merchandise industry to cater to the demand for limited edition vintage tees and create exclusive products for collectors.
