A skate video campaign is accompanying the drop of the adidas Skateboarding x Brooklyn Creator Farm Skate Copa collection. The capsule itself is an eight-piece selection of athlete-inspired and art-infused authentic jerseys that embody the spirits of skateboarding and soccer.
The skate video campaign does a good job of combining the two activities visually and dynamically. The short features Mark Gonzales, Blondey McCoy, Na-Kel Smith, Tyshawn Jones, Miles Silvas, Daewon Song, and Rodrigo Teixeira — each wearing their co-designed jersey. The skate video fuses skateboarding culture and soccer fandom by showing the professional athletes multi-tasking with their deck and a ball. In addition, the skate video campaign is complemented by Mark Gonzales' playful and surrealist doodle-style imagery that occasionally pops up within the frame of the short.
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Adidas Skateboarding Shares 'Skate Copa' with a Skate Video
- By: Kalina NedelchevaMay 7, 2018