Samsung UK collaborated with global creative network Iris and Skateboard GB to launch the First Flips campaign, an initiative to get more people on skateboards and trying a new activity before the Olympic Games Paris 2024.
Part of Samsung's broader Drop in with Samsung platform, First Flips boosts awareness of the Galaxy Z Flip5 foldable phone among Gen Z in the UK.
This campaign turned creators into skateboarders, with influencers Yung Filly, ArrDee, and Mia Regan unboxing a personalized skateboard, safety gear and a Flip5 to capture content of themselves trying the sport—including the best moments, funny moments and fails. As part of their skateboarding journeys, the creators got the support and guidance of seasoned coaches from Samsung’s Team Galaxy Skate talent.
Key Themes Behind This Trend
- Gen Z Influencer Marketing
- Leveraging popular influencers to promote products can substantially increase engagement and reach within Gen Z audiences.
- Branded Social Media Challenges
- Encouraging participation in branded challenges can create a viral effect, drawing massive attention to the product and brand.
- Sports Integration Campaigns
- Collaborating with sports organizations can enhance brand visibility and associational value, especially with upcoming global events like the Olympics.
Where This Applies
- Consumer Electronics
- Cross-promotional campaigns can drive product awareness and adoption in younger demographics through contemporary and relatable activities.
- Sports and Recreation
- Utilizing high-profile sports events and figures to engage with target audiences can foster community spirit and brand loyalty.
- Influencer Marketing
- Aligning products with the personal brands of influential figures can accelerate market penetration and brand affinity.
