Classic Blush Pink Sneakers

Nike's Classic Cortez is Updated with a 'Particle Beige' Colorway

Nike's Classic Cortez sneaker has undergone numerous re-designs since its original release in 1972, and more recently, the sneaker brand has updated the iconic silhouette to feature a gorgeous "Particle Beige" colorway.

The Nike Cortez quickly became the must-have shoe of the 1970s, after Farrah Fawcett sported them in her iconic skateboarding editorial. Just last year, Nike re-created this editorial with Bella Haddid, in a campaign that breathed new life into the retro shoes. Now boasting a light pink hue, the updated Nike Classic Cortez is perfect for completing any outfit. The subtle pop of color makes the pair perfect for any season, as its tonal aesthetic can match virtually anything.

Both comfortably and stylish, these shoes are sure to be an ideal addition to one's sneaker rotation.

Image Credit: hypebae, SIX:02

Updated Classic Sneaker Colorways
There is a demand for re-designed versions of classic sneakers with new and fresh color options to keep up with changing fashion trends.
Tonal Sneaker Trend
Sneakers with tonal aesthetics and subtle pops of color are becoming more popular among style-conscious consumers.
Retro Sneaker Comeback
Retro sneakers from the 70s and 80s are experiencing a resurgence in popularity among younger generations.

Where This Applies

Footwear
Footwear companies can capitalize on the trend of releasing re-designed classic sneakers in new colorways to appeal to younger, style-conscious consumers.
Fashion
Fashion brands can incorporate tonal sneaker designs into their collections to offer customers a comfortable and stylish shoe option that can complement any outfit.
Retail
Retailers can take advantage of the retro sneaker comeback trend by stocking and showcasing classic sneaker styles from the 70s and 80s to attract customers looking for vintage-inspired pieces.
SCORE
3.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 44%
Freshness 8%

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