Streetwear label The Hundreds tapped Japanese artist Usugrow to collaboratively craft an exclusive collection for Spring/Summer. Usugrow is recognized for his paintings, drawings and client-focused work that involves motifs from Japanese calligraphy, punk and skateboarding culture. This collaborative project is the artist's second time working with the cohorts.
The offerings from The Hundreds x Usugrow include cotton twill shop jackets with unique detailing by the artist, hoodies, t-shirts, wool beanies and stickers. The limited collaborative collection is available for purchase on The Hundred's website and at select retail locations. Additionally, Usugrow was available in-store for a personal signing event at The Hundreds Los Angeles location on February 24th.
Image Credit: The Hundreds
Key Themes Behind This Trend
- Collaborative Streetwear Collections
- Opportunity for brands to partner with artists to create unique and limited edition streetwear items.
- Incorporating Authentic Artistic Motifs
- Opportunity to infuse Japanese calligraphy, punk, and skateboarding culture into fashion designs.
- Limited Edition Streetwear Drops
- Opportunity to create buzz and exclusivity by releasing limited edition streetwear collections.
Where This Applies
- Fashion
- Fashion brands can collaborate with artists to create unique and exclusive collections.
- Art
- Artists can expand their reach and monetize their work by partnering with fashion brands.
- Retail
- Retailers can leverage limited edition streetwear drops to attract customers and drive sales.
