Contemporary label SSUR debuts its Summer 2018 line which is heavily compromised of street chic clothing. The offerings are informed by a 90s aesthetic, specifically related to the skating and early hip-hop community. With a modern twist in the design and a slightly more refined silhouette, SSUR is able to bring out the fashionable connotations of street culture.
The range is made to be affordable and comfortable. Due to the relaxed tailoring and the careful choice of materials, the street chic clothing is not only a lesson in contemporary style but is also perfect for skateboarding in the urban landscape. From deep red terry cut-off suits to engagingly minimalist graphic tees, SSUR's 2018 collection is made in the USA and Ukraine.