Luxury and contemporary brands alike are beginning to tap into experiential retail and campaign strategies through art-inspired fashion activations. As the creative world is very engaging and always full of surprises, labels like Gucci and Kenzo are fully harnessing the potential. Thus, the brands are able to accelerate the career and give exposure to the artist they partner with, all the while producing a unique experience for their customer base.
An example of art-inspired fashion activation would be Dior's collaboration with Hajime Sorayama which presented a gigantic female robot centerpiece for the label's Pre-Fall 2019 debut. Other brands like Gucci dive more consistently in the world of art-inspired fashion collabs through campaigns featuring building-sized murals, artful lookbooks, and even an ultra-luxurious ArtLab workspace.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
