French artist Jean Jullien is the focal point of an in-store exhibition at the Arsham/Fieg Gallery. The space is in KITH's SoHo location in New York and is another example of how contemporary fashion labels are partnering up with creatives to boost the status and influence of a brand.
Titled 'GIB' (because it is the opposite of 'BIG'), the exhibit features Jean Jullien's breathtaking ultra-tiny landscape paintings. The small visual embellishments are joined by quirky miniature 3D characters. These figurines are made to compliment the scale of the miniature paintings. Thus, in photos, the in-store exhibition fools the eye and causes the observer to think Jean Jullien's work is life-size.
The French artist's in-store exhibition is on at the Arsham/Fieg Gallery until November 18th, 2018.
Key Themes Behind This Trend
- Collaborative Brand Partnerships
- Contemporary fashion labels are partnering up with creatives to boost the status and influence of a brand.
- Miniature Art Installations
- In-store exhibitions featuring miniature artwork and quirky 3D characters are captivating and intriguing customers.
- Illusionary Visual Experiences
- Using clever designs and scale manipulation, in-store exhibitions can create optical illusions that fool the observer's eye.
Where This Applies
- Fashion Retail
- Fashion labels can collaborate with artists to create unique in-store exhibitions that enhance the brand experience and attract customers.
- Art Galleries
- Art galleries can host in-store exhibitions that showcase miniature art installations, providing a new and interesting experience for visitors.
- Retail Design
- Retail designers can incorporate illusionary visual experiences into store layouts, creating immersive environments that engage and entertain customers.
