As Gucci employed the talents of acclaimed creative Ignasi Monreal to bring the artistry in the "#GucciHallucination" capsule to full swing, the luxurious fashion label attempts to reinvent the manufacturing process via a creative workspace next. The Gucci ArtLab is a venture into the relentless expressivity of art and the beauty of innovation. The goal is to propel the brand's momentum forward while giving "life to the revolutionary aesthetic of Creative Director Alessandro Michele." The Gucci ArtLab is said to provide jobs for at least 800 employees.
The aesthetic of the luxurious creative workspace is one that motivates through art and innovation, ultimately reimagining the image of corporate culture with warmer connotations. A place to learn new skills and techniques and to develop Gucci's high-quality products, the creative workspace definitely motivates through a sense of artisanal community.