In today's day and age, captivating aesthetics and immersive experiences are of very high importance to brands and employers, hence companies like Acrylicize, which facilitates bespoke artworks and installations to elevate the spaces of its clients, exist. Recognizing the power of art and creativity in the context of workspaces, communal areas, retail, and other sites where people gather, Acrylicize "helps people fall in love with [their environments]." The company does this through "bespoke art schemes [that] activate spaces through storytelling and brand expression."
Acrylicize relies on a create-curate-activate model. First, it creates bespoke artworks and installations that tie into the unique story of the client. Then, Acrylicize curates, "bringing [the client's] story to life with local artists. Finally, it activates by sharing the brand/space story with wider audiences.
Image Credit: Acrylicize
Key Themes Behind This Trend
- Immersive Art Integration
- Companies are focusing on integrating bespoke artworks and installations to elevate the spaces and create immersive experiences.
- Storytelling Through Art
- Bespoke art schemes are being used to activate spaces through storytelling and brand expression.
- Collaboration with Local Artists
- Companies are curating bespoke artworks and installations by collaborating with local artists to bring the client's story to life.
Where This Applies
- Interior Design
- Interior designers can collaborate with bespoke artwork companies to create immersive and creative spaces.
- Retail
- Retail companies can use bespoke art schemes to activate spaces and create storytelling experiences.
- Hospitality
- Hotels and restaurants can collaborate with local artists to curate bespoke artworks and installations to create unique and immersive experiences for their guests.
