From highly futurist menswear to gigantic female robots, Dior's Pre-Fall 2019 debut in Tokyo was definitely striking. Understanding that fashion shows are spectacles, Creative Director Kim Jones taps renowned Japanese artist Hajime Sorayama for a techy sculpture that turns out to portray an "idealized woman."
Following the aesthetic of Dior's Pre-Fall 2019 silhouettes, the artist creates a captivating robotic structure that is described as "retro-futurist." The elegant and attention-demanding centerpiece of the runway show is crafted from a block of styrofoam which was coated in aluminum paint — a labor-intensive process that took Hajime Sorayama 20 days to complete.
A noteworthy example of sculptural female robots, Dior's commission "marks 40 years since [Sorayama] first started drawing designs for robots."
What's Driving This Trend
- Futuristic Fashion
- Advance the fashion industry by incorporating futuristic elements and technologies.
- Robotics in Advertising
- Incorporate robotics and sculptures in advertising campaigns and live events to capture viewers' attention and create a lasting impression.
- Artistic Runway Touch
- Collaborate with artists to create visually captivating and memorable runway shows that are sure to stand out from the rest.
Who This Affects Most
- Fashion
- Incorporate technology and futuristic elements, like the use of robotics and sculptures, into fashion shows and products to create a visually stunning experience for consumers.
- Advertising
- Incorporate sculptures and robotics in advertising campaigns and live events to capture viewers' attention and create a lasting impression.
- Art
- Collaborate with fashion designers and other industries to create visually captivating sculptures and robotic installations that showcase both artistic and technological innovation.
