Illustrator, graphic designer and renowned meme-maker Hey_Reilly produced a set of humorous luxurious fashion collages and prints for Fendi's Fall/Winter 2018 line. The creative became known for his understanding of corporate semantics and branding and how they translate into the social context.
The Instagram artist's ironically meaningful illustrations were a door to a collaboration with luxury Italian fashion house Fendi. Focusing his artistic efforts on 'FAKENEWS'—a personal project that mashes up brand logos with a satirical spin, Hey_Reilly represented a merged image of FILA's logo and Fendi. The design was reposted by Fendi's creative director Silvia Venturini Fendi with a quick follow-up direct message. Silvia asked the illustrator to collaborate with the brand with a line of humorous luxurious fashion collages, as well a collection of art prints to be used throughout the Fall/Winter 2018 line.
Image Credit: Instagram @hey_reilly
Why This Trend Is Growing
- Humorous Luxury Fashion
- The trend of incorporating humor into luxury fashion brands can create disruptive innovation opportunities in the industry by appealing to a younger, more diverse audience.
- Satirical Brand Mashups
- The trend of creatively merging different brand logos in a satirical way can create disruptive innovation opportunities in the graphic design and advertising industries, by playing off of social context and corporate semantics.
- Social Media Collaborations
- The trend of collaborating with popular social media artists can create disruptive innovation opportunities in the fashion industry by bridging the gap between social media and high-end fashion brands.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can utilize the trend of incorporating humor into luxury fashion brands to attract new, younger demographics.
- Graphic Design Industry
- The graphic design industry can utilize the trend of satirical brand mashups to provide innovative advertising campaigns for clients.
- Social Media Industry
- The social media industry can utilize the trend of collaborating with popular artists to create more engaging content for users.
