Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,569 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,979 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,979 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,569 cutting edge ideas.

Humorous Luxurious Fashion Collages

Meme-Maker Teamed Up with Fendi for Fall/Winter 2018

— February 5, 2018 — Luxury
Illustrator, graphic designer and renowned meme-maker Hey_Reilly produced a set of humorous luxurious fashion collages and prints for Fendi's Fall/Winter 2018 line. The creative became known for his understanding of corporate semantics and branding and how they translate into the social context.

The Instagram artist's ironically meaningful illustrations were a door to a collaboration with luxury Italian fashion house Fendi. Focusing his artistic efforts on 'FAKENEWS'—a personal project that mashes up brand logos with a satirical spin, Hey_Reilly represented a merged image of FILA's logo and Fendi. The design was reposted by Fendi's creative director Silvia Venturini Fendi with a quick follow-up direct message. Silvia asked the illustrator to collaborate with the brand with a line of humorous luxurious fashion collages, as well a collection of art prints to be used throughout the Fall/Winter 2018 line.


Image Credit: Instagram @hey_reilly
Trend Themes
1. Humorous Luxury Fashion - The trend of incorporating humor into luxury fashion brands can create disruptive innovation opportunities in the industry by appealing to a younger, more diverse audience.
2. Satirical Brand Mashups - The trend of creatively merging different brand logos in a satirical way can create disruptive innovation opportunities in the graphic design and advertising industries, by playing off of social context and corporate semantics.
3. Social Media Collaborations - The trend of collaborating with popular social media artists can create disruptive innovation opportunities in the fashion industry by bridging the gap between social media and high-end fashion brands.
Industry Implications
1. Fashion Industry - The fashion industry can utilize the trend of incorporating humor into luxury fashion brands to attract new, younger demographics.
2. Graphic Design Industry - The graphic design industry can utilize the trend of satirical brand mashups to provide innovative advertising campaigns for clients.
3. Social Media Industry - The social media industry can utilize the trend of collaborating with popular artists to create more engaging content for users.
6.6
Score
Popularity
Activity
Freshness