The Arrivals and Dyson Collaborated on an Experiential Installation

 - Oct 18, 2018
References: thearrivals & fastcompany
To truly show off how its fashionable performance coats and jackets hold up against the elements, The Arrivals collaborated with Dyson on an experiential outerwear pop-up, where Dyson's powerful hairdryers simulate wind.

In SoHo, The Arrivals set up a stylish all-pink pop-up that resembles an art installation, complete with a wall of 30 Dyson hairdryers to create a wind tunnel of sorts, as well as a bouncy floor. Every second, Dyson's hairdryers send 13 liters of air into the tunnel, which presents a much more dynamic and memorable product demonstration than simply seeing a jacket sitting statically on a coat hanger.

The pop-up from The Arrivals and Dyson in New York City is set to remain open into February 2019.