To truly show off how its fashionable performance coats and jackets hold up against the elements, The Arrivals collaborated with Dyson on an experiential outerwear pop-up, where Dyson's powerful hairdryers simulate wind.
In SoHo, The Arrivals set up a stylish all-pink pop-up that resembles an art installation, complete with a wall of 30 Dyson hairdryers to create a wind tunnel of sorts, as well as a bouncy floor. Every second, Dyson's hairdryers send 13 liters of air into the tunnel, which presents a much more dynamic and memorable product demonstration than simply seeing a jacket sitting statically on a coat hanger.
The pop-up from The Arrivals and Dyson in New York City is set to remain open into February 2019.
Co-Branded Outerwear Pop-Ups
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Story-Inspired Interactive Campaigns
Immersive Unbranded Pop-Ups
Immersive Tea-Themed Experiences
Interactive Luxury Sleepwear Retail
Historic Fashion House Popups