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Top 100 Hair Innovations in 2018

From WOC Beauty Tutorials to Color-Changing AR Hair Ads

— January 13, 2019 — Fashion
These 2018 hair innovations range from WOC beauty tutorials to color-changing AR hair ads. While Clairol and Snapchat teamed up to release and test shoppable ads powered by augmented reality, BET Networks and Beautycon collaborated on a set of short beauty tutorials celebrating women of color in an effort to make the online beauty space more inclusive.

Other notable examples in the realm of inclusive beauty include Rizos Curls' artisan product range which is specifically geared towards women with curly hair. The Latina-owned business aims to identify demographic gaps in the hair care market and offers products that are high in quality, affordable and free of harsh chemicals.

Hask's Cactus Water shampoo and amika's Pink Charcoal Scalp Cleansing Oil round off this list of 2018 hair innovations and speak to consumers' growing desire for artisan hair remedies that are naturally sourced and gentle to use.

For more hair innovations in the year ahead, check out our 2019 Trend Report.
7.5
Score
Popularity
Activity
Freshness
100
Repair-Focused Shampoos
Repair-Focused Shampoos
Briogeo's Don't Despair, Repair! Shampoo Hydrates and Cleanses
<
99
Concentrated Hair-Strengthening Treatments
Concentrated Hair-Strengthening Treatments
The Hair Perfector No. 3 Smooth and Strengthens
<
98
Irritation-Relieving Hair Serums
Irritation-Relieving Hair Serums
Klorane's 'SOS Serum with Peony' Provides Relief for Dry Scalps
<
97
Data-Driven Salon Systems
Data-Driven Salon Systems
The Schwarzkopf Professional SalonLab Introduces Customized Haircare
<
96
Smoothing Caviar Haircare
Smoothing Caviar Haircare
Alterna's Anti-Aging Haircare Collection is Powered by Caviar Extract
<
95
Damp Hair-Drying Mists
Damp Hair-Drying Mists
Design.ME Hair's PowerDry.ME Helps to Reduce Drying Times by Half
<
94
Protective Curl-Defining Creams
Protective Curl-Defining Creams
Taliah Waajid's New Hair Product Combines Bamboo, Biotin & Basil
<
93
Blowout-Enhancing Hair Butters
Blowout-Enhancing Hair Butters
Alterna Haircare's Butter Improves Hair's Texture and Appearance
<
92
Two-In-One Hair Teas
Two-In-One Hair Teas
Forever Wild Organics' Teas Can Be Consumed or Used as a Hair Rinse
<
91
Plant-Powered Hair Treatments
Plant-Powered Hair Treatments
Sisley Released Its First-Ever Nourishing Hair Treatment Sets
<
90
Microbiome-Balancing Scalp Treatments
Microbiome-Balancing Scalp Treatments
The Restore Dry Scalp Treatment Features Time-Release Tech
<
89
Versatile Unisex Haircare
Versatile Unisex Haircare
Lore Originals is an Intelligent Range of Six Versatile Hair Products
<
88
Style-Reviving Haircare Kits
Style-Reviving Haircare Kits
This Kristin Ess Gift Set Creates a 'Next Day' Hair Look
<
87
Detoxifying Scalp Oils
Detoxifying Scalp Oils
amika's Pink Charcoal Scalp Cleansing Oil Transforms into a Rich Foam
<
86
Heat-Activated Hair Conditioners
Heat-Activated Hair Conditioners
Yuni Beauty's Leave-In Treatment Mist Pairs Well with Yoga
<
85
Ayurvedic Hair Elixirs
Ayurvedic Hair Elixirs
Malavara's Ultra Luxuriant Hair Elixir Boosts Circulation with Basil Root
<
84
Hybrid Hair Oils
Hybrid Hair Oils
'S.OIL' is a Hair Product That Offers the Benefits of Both an Oil and Serum
<
83
Miniature Hair Treatments
Miniature Hair Treatments
Marc Anthony Created K-Cup-Inspired 'Mini Miracle Treatments'
<
82
Botanical Stem Cell Haircare
Botanical Stem Cell Haircare
NatureLab. TOKYO is Bringing Its Technology to Urban Outfitters
<
81
Two-Sided Beauty Pillows
Two-Sided Beauty Pillows
NIGHT's Beauty Pillowcase Offers Different Hair and Skin Benefits
<
80
Cactus Water Shampoos
Cactus Water Shampoos
Hask's Cactus Water Weightless Moisture Shampoo Powerfully Hydrates Hair
<
79
Hair Dry-Speeding Sprays
Hair Dry-Speeding Sprays
The No More Blow Spray Cuts Down on Drying Time
<
78
Sun-Activated Hair Lightening Sprays
Sun-Activated Hair Lightening Sprays
QUAI's 'Sun of a Beach' Spray Nourishing and Lightens Hair
<
77
Axe-Inspired Hair Dryers
Axe-Inspired Hair Dryers
Jae Kyung Oh Designed the LUMBERJACK Hair Dryer with a Compact Form
<
76
One-Minute Hair Masks
One-Minute Hair Masks
The Garnier Fructis '1 Minute Hair Masks' Quickly Nourish One's Tresses
<
75
Green Salon Initiatives
Green Salon Initiatives
KEVIN.MURPHY Packaging Reduces Waste and Greenhouse Gas Emissions
<
74
Pine Tar Haircare Collections
Pine Tar Haircare Collections
The Grandpa Soap Company is Now Launching Its Own Line of Haircare
<
73
Bedazzled Hair Oil Bottles
Bedazzled Hair Oil Bottles
Moroccanoil and Swarovski Created a Special Celebratory Package
<
72
Hands-Free Hair Coloring Guides
Hands-Free Hair Coloring Guides
The Clairol Color Expert Provides Assistance Via Google Home
<
71
Anti-Aging Hair Systems
Anti-Aging Hair Systems
SeroVital Hair Regeneres Delivers Melanin to the Roots & Reduces Graying
<
70
Fragranced Hair Mists
Fragranced Hair Mists
Diptyque's Eau Rose Hair Mist Intensely Scents One's Locks
<
69
Hair-Cleaning Foams
Hair-Cleaning Foams
AMIKA is Offering a Unique Cleansing Foam for Hair
<
68
Crystal-Studded Hair Clips
Crystal-Studded Hair Clips
Chanel's New Glitzy Hair Clip is a Fashion-Forward Hair Accessory
<
67
Extravagant Gold Hair Tools
Extravagant Gold Hair Tools
This Hair Straightener by Good Hair Day is Covered in 18-Karat Gold
<
66
Fizzing Scalp Treatments
Fizzing Scalp Treatments
Bumble and Bumble's Bb.Scalp Detox Removes Impurities & Product Buildup
<
65
Replenishing Superfood Shampoos
Replenishing Superfood Shampoos
Briogeo’s Shampoo and Conditioner Features Kale, Spinach & Apple
<
64
Saffron Hair Oils
Saffron Hair Oils
Joon Haircare's Luxury Hair Oil Boasts a Precious Beautifying Ingredient
<
63
Blue Toning Shampoos
Blue Toning Shampoos
Charles Worthington's new Shampoo Neutralizes Undesired Tones in Brunettes
<
62
Botanical Haircare Jars
Botanical Haircare Jars
Amino Mason's Natural Haircare Range is Packaged in Jars
<
61
Rhinestone Embellished Combs
Rhinestone Embellished Combs
The New Gucci Comb Puts a Designer Twist on the Ordinary
<
60
Collaborative Glitter Hairsprays
Collaborative Glitter Hairsprays
The Too Faced Glitter Spritzer Celebrates a 20th Anniversary
<
59
Hip Hop-Inspired Haircare
Hip Hop-Inspired Haircare
'The Doux' Draws Product Inspiration from 80s and 90s Culture
<
58
Miniature Hair Straightening Tools
Miniature Hair Straightening Tools
Conair's New MiniPro Series is Perfect for on the Go Styling
<
57
Virtual Hair-Coloring Tools
Virtual Hair-Coloring Tools
Madison Reed Lets Consumers Try Over 40 Hair Colors in AR & Real-Time
<
56
Endorsed Botanical Haircare
Endorsed Botanical Haircare
Herbal Essences' bio:renew Products are Authenticated by Kew Garden
<
55
Predictive Hair Straighteners
Predictive Hair Straighteners
The Self-Adjusting ghd platinum+ is a First-of-Its-Kind Smart Styler
<
54
Cooling Hair Masks
Cooling Hair Masks
Blue Lagoon's Hair Mask Treatment Features Algae as a Key Ingredient
<
53
Multitasking Hair Masks
Multitasking Hair Masks
Coco & Eve's 'Like A Virgin' Hair Masque Hydrates & Treats Split Ends
<
52
Hair Health Baking Mixes
Hair Health Baking Mixes
Yo'Nuts and Heal'r Created a Limited-Edition 'Roots & Nuts' Pancake Mix
<
51
Prickly Pear Hair Serums
Prickly Pear Hair Serums
Pure Prickly Pear Oil by London Labs is a High-Powered Hair Serum
<
50
Smart Hair Styling Tools
Smart Hair Styling Tools
Conair Launched Its InfinitiPro Smart Sensor Dryer and 3Q Straightener
<
49
Luxe Cordless Hair Straighteners
Luxe Cordless Hair Straighteners
The Balmain Paris Hair Couture Straightener is Great for Travel
<
48
Rose Quartz Combs
Rose Quartz Combs
Briogeo's Energy Comb Stimulates the Scalp
<
47
Fortifying Hair Serums
Fortifying Hair Serums
Ranavat Botanics' Mighty Majesty Fortifying Hair Serum Nourishes with Oils
<
46
Multipurpose CBD Scrubs
Multipurpose CBD Scrubs
OUAI's Scalp & Body Scrub Calms Inflammation and Soothes Irritation
<
45
Activated Charcoal Hair Lines
Activated Charcoal Hair Lines
Pantene's New PRO-V Charcoal Collection Gently Purifies the Hair
<
44
Repigmenting Hair Serums
Repigmenting Hair Serums
Givaudan Active Beauty's Darkenyl Counteracts Whitened, Aging Hair
<
43
Symbol-Based Haircare Systems
Symbol-Based Haircare Systems
Vernon François' Easy-to-Read Packaging Caters to Unique Hair Types
<
42
Stem Cell Shampoos
Stem Cell Shampoos
More Hair Naturally is Introducing the "World's Most Expensive Shampoo"
<
41
Color-Correcting Blue Shampoos
Color-Correcting Blue Shampoos
dpHUE's 'Cool Brunette' Neutralizes Warm Tones in Dark Hair
<
40
Renewed Detergent-Free Hair Washes
Renewed Detergent-Free Hair Washes
Hairstory's 'New Wash' Comes in Two New Variations
<
39
Color-Changing Liquid Hair Chalks
Color-Changing Liquid Hair Chalks
Brite Organix's Unicorn ThermaColour Treatments Minimize Messes
<
38
Hair Growth Collections
Hair Growth Collections
The Keeps Company Aims to Prevent Hair Loss in Men
<
37
Personalized Hair Color Pop-Ups
Personalized Hair Color Pop-Ups
My. Haircare's 'Made For Me' Hair Pop-Up Emphasizes Customization
<
36
Metallic At-Home Waxes
Metallic At-Home Waxes
waksē's Wax Beans Provide a Luxuriously Scented, Strip-Less Experience
<
35
Reparative Hairstyling Mists
Reparative Hairstyling Mists
In Common's Magic Myst is a Hybrid Hair Treatment and Styling Product
<
34
Alluring Dandruff Shampoos
Alluring Dandruff Shampoos
Oribe’s Serene Scalp Anti-Dandruff Shampoo Boasts Beautiful Packaging
<
33
Luxurious Natural Hair Products
Luxurious Natural Hair Products
Joshica Beauty is a One-Woman Natural Cosmetic Shop in Los Angeles
<
32
Detoxifying Shampoo Sticks
Detoxifying Shampoo Sticks
Cut by Fred's Solid Shampoo is a Non-Slippery Shampoo Bar Alternative
<
31
Exotic Haircare Collections
Exotic Haircare Collections
Not Your Mother's Naturals Hair Care Collection Features Nature's Best
<
30
Multipurpose Shower Sets
Multipurpose Shower Sets
'The Whole Shower' from Meant Simplifies One's Cleansing Routine
<
29
Color-Changing AR Hair Ads
Color-Changing AR Hair Ads
Clairol and Snapchat are Testing Shoppable Augmented Reality Ads
<
28
Luxe Gilded Hairdryers
Luxe Gilded Hairdryers
The Dyson Supersonic 23.75 Karat Gold Edition Develops a Patina Over Time
<
27
Latina-Owned Hair Care Startups
Latina-Owned Hair Care Startups
Rizos Curls Specializes in Artisan Curly Hair Products
<
26
CBD Haircare Collections
CBD Haircare Collections
Emera CBD Haircare Products are Made with 100% Organic Cannabidiol Oil
<
25
Toning Purple Foams
Toning Purple Foams
The EVA NYC Tone It Down! Toning Foam is a No-Rinse, Leave-In Treatment
<
24
Candy-Inspired Salon Pop-Ups
Candy-Inspired Salon Pop-Ups
Mars' 'Sweet ReTREAT' Will Pamper Friends on Valentine's Day
<
23
Ayurvedic Hair Oils
Ayurvedic Hair Oils
Alchemy Oils' Cruelty-Free Hair and Beard Oils Modernize Indian Hair Oiling
<
22
Sustainability-Focused Salons
Sustainability-Focused Salons
Ralph & Rice Refills Shampoo and Conditioner Products at a Discount
<
21
Customized Haircare Systems
Customized Haircare Systems
Prose Hair Offers Tailored Solutions for Dandruff, Dryness & More
<
20
WOC Beauty Tutorials
WOC Beauty Tutorials
BET Networks and Beautycon are Sharing Diverse Beauty Looks
<
19
Functional Hair Dyes
Functional Hair Dyes
Hush's DIY Hair Color Range Promotes Self-Expression and Treats Hair Issues
<
18
Mobile Pop-Up Hair Salons
Mobile Pop-Up Hair Salons
Taco Bell Promotes Its New Baja Blast with a Fun & Colorful Initative
<
17
K-Pop Hair Dyes
K-Pop Hair Dyes
Mise-En-Scène and K-Pop Group Blackpink Collaborated on a Colorful Hair Dye
<
16
Bluetooth Hair Straighteners
Bluetooth Hair Straighteners
Glamoriser's Hot Styling Tool Creates a Personalized Experience
<
15
Customized Personal Care Products
Customized Personal Care Products
Pure & Mine Matches People to Custom Personal Care via Algorithm
<
14
Eco Bamboo Razors
Eco Bamboo Razors
Bulldog Skincare's First-Ever Razor Has a Natural, Water-Resistant Bamboo Handle
<
13
Antique Wedding Tiaras
Antique Wedding Tiaras
Polly McGeary's Shop Offers Vintage German Wedding Accessories
<
12
DIY Hot Oil Hair Treatments
DIY Hot Oil Hair Treatments
Lush's Hot Oil Treatment Hydrates, Volumizes and Cleanses
<
11
Strategic Hair Care Branding
Strategic Hair Care Branding
J. Curl's Professional Hair Care Products Boast a Design-Driven Vibe
<
10
Brush-On Hair Colors
Brush-On Hair Colors
TRUHAIR's Color & Lift Root Cover Evenly Distributes Color & Boosts Fullness
<
9
Bejeweled Fashion Photoshoots
Bejeweled Fashion Photoshoots
The Markus Lupfer Fall 2018 Range Highlights Crystal Accessories
<
8
Hairbrush Dispensing Pumps
Hairbrush Dispensing Pumps
Raepak's Liquid Pump Applicator Takes the Shape of a Hairbrush
<
7
Pain-Free Curly Hair Stylings
Pain-Free Curly Hair Stylings
The PuffCuff Was Awarded the Sally Beauty Innovation Award
<
6
Co-Branded Outerwear Pop-Ups
Co-Branded Outerwear Pop-Ups
The Arrivals and Dyson Collaborated on an Experiential Installation
<
5
All-in-One Hairstyling Tools
All-in-One Hairstyling Tools
InStyler's 'AIRLESS Blowout Revolving Styler' Boasts a Built-In Brush
<
4
Contemporary Cafe-Barber Shops
Contemporary Cafe-Barber Shops
This Store by StudioAC Features a Black & White Palette
<
3
Festive Beard Lights
Festive Beard Lights
FIREBOX Pulls All the Stops This Holiday Season with Its Bizarre Product
<
2
Boozy Barbershop Pop-Ups
Boozy Barbershop Pop-Ups
The Trim & Tonic Pop-Up Offers Hot Shaves and Cold Cocktails
<
1
Textured Hair Accessories
Textured Hair Accessories
Boutique De Bandeaux Makes Creative Hair Accessories for All Hair Types
<