These 2018 hair innovations range from WOC beauty tutorials to color-changing AR hair ads. While Clairol and Snapchat teamed up to release and test shoppable ads powered by augmented reality, BET Networks and Beautycon collaborated on a set of short beauty tutorials celebrating women of color in an effort to make the online beauty space more inclusive.
Other notable examples in the realm of inclusive beauty include Rizos Curls' artisan product range which is specifically geared towards women with curly hair. The Latina-owned business aims to identify demographic gaps in the hair care market and offers products that are high in quality, affordable and free of harsh chemicals.
Hask's Cactus Water shampoo and amika's Pink Charcoal Scalp Cleansing Oil round off this list of 2018 hair innovations and speak to consumers' growing desire for artisan hair remedies that are naturally sourced and gentle to use.
For more hair innovations in the year ahead, check out our 2019 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
