Vernon François' Easy-to-Read Packaging Caters to Unique Hair Types

 - Jun 11, 2018
References: vernonfrancois & byrdie
People are familiar with seeing terms like "hydrating" and "frizz-taming" on a variety of haircare products, but Vernon François is a disruptive brand that takes a different approach by making it extremely easy for consumers to find the products that will best suit their needs. The Vernon François products cater to consumers with coily, kinky, wavy, straight, curly and damaged hair, each of which is represented by a unique graphic symbol.

As such, a product like the RE~VAMP Shampoo is ideal for someone with damaged hair, while the CO~WASH Shampoo presents multiple symbols at a glance, identifying it as a product that's useful for four different hair types.

With this easy-to-use visual system, consumers are able to quickly identify the haircare products that will suit one or more of their individual concerns.