Mana is the leading private-label manufacturer for some of the world's top skincare, cosmetics and haircare products, and it is now launching Hush as a DIY hair color brand for the "DIY generation."
Hush is being launched with two products, the Prism Airbrush Spray and the Fill Seeker Hair Plumping Fibers. While the temporary Prism Airbrush Spray provides bright color for those who don't want to commit to a permanent shade, the Fill Seeker Hair Plumping Fibers promises to "instantly hug every strand with magnetically charged micro-fibers for instantly fuller, plumped up hair."
In the same way that many skincare products help to beautify the skin and improve its health simultaneously, the new DIY hair color range from Hush is said to have functional benefits for various hair issues. As such, Hush aims to fill a void in the market between haircare and cosmetics.