'My. Haircare' will soon be launching its debut hair pop-up exclusively at Selfridges’ Beauty Workshop, with a focus on sharing personalized hair colors with consumers.
The 'Made For Me' pop-up will spotlight personalized hair color blends that are vegan and cruelty-free, with bottles that are mixed by a hair care professional to suit a customer's desired outcome. At the pop-up space, visitors will have the chance to get consultations from the founders of the brand, Rob Forgione and Denis Kovalyov.
My. Haircare's current product assortment includes Ruby, Cobalt, Copper, Gold and Platinum products to maintain, tone, brighten or darken the hair depending on one's needs, as well as a conditioner by the name of Treat.