The 'ghd platinum+ styler' was recognized in Allure magazine's Best of Beauty Awards 2018 as a smart hair straightener that boasts the ability to predict the needs of one's hair.
The smart styling tool is designed to recognize each section of hair, as well as its thickness, and self-adjust the temperature accordingly. 250 times a second, heat is monitored by the styling tool to ensure a consistent, optimal temperature and a highly personalized experience.
The standout beauty tool also includes other noteworthy design features, including a hinge that allows the plates to stay aligned for styling, as well as a rounder barrel for creating curls and waves. For safety, the ghd platinum+ styler also makes use of a sleep mode that allows the device to automatically shut itself off after 30 minutes of non-use.