DESIGNME's 'Smoothing Brush' is the brand’s first hot tool, created in partnership with hair tool innovators Dafni. Engineered for speed and ease, the DESIGNME x Dafni brush styles multiple layers of hair in a single stroke at a consistent temperature of 365°F (185°C), providing professional-grade results while minimizing heat damage and breakage.
With a sleek pink design, the brush delivers frizz control and long-lasting results -- all while being seven times more efficient than a traditional flat iron. The brush also includes a thermal care pouch and is available online now at designmehair.com.
This launch marks DESIGNME's expansion into the hot tools category, signaling growth beyond styling products and tapping into the premium at-home haircare market. By combining patented technology with a cult-favorite brand aesthetic, the smoothing brush positions DESIGNME as a serious competitor in the pro-grade DIY styling space.
Image Credit: DESIGNME
Why This Trend Is Growing
- Pro-grade DIY Styling
- The fusion of patented technology with a popular brand aesthetic elevates DIY styling tools, making home-based professional results more accessible.
- Heat-based Hair Innovation
- Innovations in heat technology within hair tools offer efficient styling solutions, promising less damage and time-saving benefits for users.
- Efficient Hair Tool Design
- Design advancements that promise efficiency and effectiveness, like reducing frizz and breakage, redefine consumer expectations for hair styling tools.
Industries Being Reshaped
- At-home Haircare
- The expansion of brands into at-home styling tools is transforming consumer haircare routines by offering professional-grade equipment in personal spaces.
- Personal Care Appliances
- Advancements in personal care appliance technology are driving the development of innovative, efficient products that cater to consumer desires for salon-like results at home.
- Beauty and Grooming Technology
- Progress in beauty technology, particularly in hair tools, is reshaping the market landscape by integrating high-performance features with stylish design.
