These new ghd hot brushes have been developed by the brand as a follow-up to its existing lineup of haircare solutions that combat against heat-related damage. The solutions include the Glide+ and the Glide+ Max hairbrushes, which are each engineered with the brand's advanced technology to keep them at the perfect temperature for styling. The Glide+ is positioned as ideal for short, straight and wavy hair types, while the Glide+ Max will work well for long, thick and curly hair.
The new ghd hot brushes will both help to reduce frizz and enhance the shine of hair with every pass to reduce the amount of time it takes to achieve the desired effect. The brushes also heat up quickly to accelerate their ability to be used during the morning rush.
Image Credit: Ghd
What's Driving This Trend
- Temperature-regulated Styling Tools
- Precise thermal control in styling devices creates opportunities to integrate adaptive sensors and microprocessors that optimize heat for different hair types to minimize damage.
- Heat-protective Haircare Technology
- Advances in materials and coatings that reduce thermal degradation of hair open potential for new formulations and device surfaces that actively shield hair while styling.
- Fast-heat-up Grooming Devices
- Rapid-response heating elements and power management systems enable compact tools designed for on-the-go use that shorten preparation time without sacrificing performance.
Who This Affects Most
- Consumer Beauty Devices
- Mass-market electrical styling tools are positioned to adopt smart features and integrated care systems that combine styling with hair health monitoring.
- Professional Salon Equipment
- Salon-grade apparatus could be reimagined with modular temperature profiles and data-driven presets tailored to diverse client hair textures and styling needs.
- Personalized Haircare Products
- Custom-blend serums and heat-activated treatments present a pathway for pairing consumables with device-specific performance to deliver targeted protection and finish.
