The haircare brand CHI has introduced three new colours — Mocha, Black, and Blue — for its LAVA AirGlide multi-styler.
Identified as a fan-favourite hair tool, CHI's LAVA AirGlide multi-styler combines the functions of a blow dryer, a straightener, and a curling iron into a single device. The innovation relies on volcanic lava-infused plates and a high-speed 106,900 RPM motor to dry, straighten, or curl hair in one glide while minimizing heat damage. CHI's tool features four heat settings up to 410 degrees Fahrenheit, three temperature and airflow combinations, an independent cool air button, a built-in ion generator for smoother hair and more shine, PTC heating for even heat distribution, a lightweight 430-gram design with low noise operation at 79.7 decibels, and a self-triggered auto-clean feature.
Image Credit: CHI
Why This Trend Is Growing
- Multi-function Beauty Tools
- Devices consolidating blow drying, straightening, and curling functions into one unit create opportunities to redefine at-home styling efficiency and product differentiation.
- Materials-infused Performance
- Incorporation of advanced materials like volcanic lava-infused plates signals a shift toward functional surface engineering that can extend tool longevity and hair health claims.
- Aesthetic Personalization
- Offering products in curated colorways emphasizes design-led purchase drivers and opens space for limited-edition runs and lifestyle-aligned branding collaborations.
Industries Being Reshaped
- Consumer Haircare Electronics
- Compact, low-noise, multi-mode styling devices present potential to disrupt traditional single-function appliance segments and redefine consumer expectations for salon-grade performance at home.
- Professional Salon Services
- Salons equipped with multifunctional, damage-minimizing tools could reshape service menus and pricing models by enabling faster treatments and new styling offerings.
- Beauty Tech Manufacturing
- Manufacturers focusing on advanced motors, material coatings, and integrated sensors have room to transform production standards and introduce premium, tech-enabled styling platforms.
