The top June 2018 hair products show that now more than ever, consumers are embracing convenient products that prioritize portability, multitasking and clean formulas.
Beyond travel-sized shampoos and hair care accessories, consumers are turning to cordless hair straighteners, portable hair blotting papers and dandruff-fighting rollerballs. Taking a page from the world of skincare, haircare products are also introducing micellar water as a new solution for cleansing.
Consumers seeking out free-from personal care products are careful to avoid formulas with sulphates and parabens. As such, conscious individuals are favoring shampoos and conditioners that share the benefits of simple, recognizable fruits and vegetables, as well as cruelty-free, naturally powered ingredient lists that revive effective, time-tested rituals and traditions used by ancient societies—as seen in the luxury Ayurvedic haircare products from Alchemy Oils.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
