Consumers have become fairly familiar with micellar technology in various personal care products like cleansers, bar soaps and shampoos, but R+Co is introducing 'Spiritualized' as a dry shampoo mist with a micellar formula.
According to the brand, the innovative haircare product "transcends ordinary dry shampoo," as it leaves the scalp feeling cleaner and free from powdery residue. Additionally, the unique product formula prevents hair from feeling gritty or the scalp from being irritated and only leaves the hair feeling fresh and looking shiny. Some of the key ingredients in the formula are glycerin—a naturally occurring humectant—silica and castor oil.
R+Co's Spiritualized dry shampoo mist also boasts the rich fragrance of bergamot, wild fig, cyclamen, lotus flower, cedarwood and tonka beans.