R+Co is venturing into professional hair color with a new collection called R+Color, which includes everything from clay and cream hair lighteners to demi-permanent, semi-permanent and permanent hair dyes.
“Historically, hair color has been a hidden secret and most customers don’t know what brand their colorist is using,” said Dan Langer, R+Co president and group president of Luxury Brand Partners’ prestige hair business, “We’re in a position to create a line that’s visible, and will hopefully be requested by the customer.”
As well as complementing hair salons' cutting services, this color collection stands out for being recyclable and incorporating post-consumer recycled components. And according to the brand, it's the first hair color brand in the world to launch a demi-permanent liquid in 100% recycled aluminum bottles.
What's Driving This Trend
- Recyclable Hair Color
- The R+Color collection introduces recyclable hair color products, including a demi-permanent liquid in 100% recycled aluminum bottles.
- Visible Hair Color
- R+Co aims to create a visible hair color line that will be requested by customers, a departure from the historical practice of hidden color products.
- Sustainable Beauty
- The incorporation of post-consumer recycled components into R+Color's hair color collection represents a trend towards sustainability in the beauty industry.
Who This Affects Most
- Professional Hair Care
- The R+Color collection offers professional hair care solutions that feature recyclable and sustainable hair color products.
- Beauty Salons
- Salons can diversify their offerings by incorporating the R+Color collection, which provides customers with visible and eco-friendly hair color options.
- Sustainability Packaging
- The use of 100% recycled aluminum bottles by R+Color demonstrates a disruptive innovation opportunity for sustainable packaging in the beauty industry.
