Briogeo is adding to its collection of haircare products with a Replenishing Superfood Shampoo and Conditioner that boasts juice-like packaging, and fittingly kale, apple and spinach as ingredients.
The paraben- and sulfate-free haircare products are packed with nutrients, as well as antioxidant-rich matcha, essential fatty acids, potassium, calcium, iron and magnesium.
While the greens that are featured in the formula are known to be good for the body as foods, they also boast plenty of benefits for hair and scalp health. Kale is rich in vitamins, antioxidants and minerals to stave off dullness and inflammation, while apple is a rich source of a flavonoid that has been proven to promote hair growth. As a whole, the shampoo and conditioner duo also helps to shield against environmental stressors for truly radiant locks.
Key Themes Behind This Trend
- Superfood Haircare
- There is an opportunity for haircare brands to incorporate superfood ingredients, like kale, apple, and spinach, into their products for added nutrient benefits.
- Juice-like Packaging
- Brands can explore innovative, juice-like packaging designs to enhance the product appeal and highlight the natural ingredients in their haircare products.
- Environmental Hair Protection
- Haircare brands can develop products that offer protection against environmental stressors to cater to consumers concerned about maintaining healthy and radiant locks.
Where This Applies
- Haircare
- The haircare industry can innovate by infusing superfood ingredients, like kale, apple, and spinach, into their products to provide enhanced nourishment and scalp health benefits.
- Packaging
- The packaging industry can explore creative designs that resemble juice bottles to cater to the growing demand for natural and organic product aesthetics.
- Natural Beauty
- The natural beauty industry can focus on developing products that protect hair against environmental stressors and offer nutrient-rich solutions for healthier and more vibrant hair.
