American appliance, personal care, beauty, and health brand Conair recently expanded its selection with the Barber Shop Pro Series for men.
Included in the collection is the Magnetic Motor Hair Clipper, Corded Trimmer for facial hair, and the Battery Operated Trimmer that's great for travel and precision jobs. All of the products are made with Japanese steel, which is celebrated for its ability to maintain a strong and sharp edge through use. Although the products are available for at-home use, their quality and versatility makes them the perfect tools for professional barbers too.
Currently, the entire Barber Shop Pro Series is available from Conair and its many international retailers, including Walmart, where prices range from $25 to $70 CAD.
Image Credit: Conair
What's Driving This Trend
- At-home Barber Tools
- The convenience and affordability of at-home barber tools is disrupting traditional barbershop business models.
- Versatile Trimmers
- The rise of versatile trimmers that can cater to a range of hair types and facial hair styles is a disruptive innovation opportunity for personal care and beauty industries.
- Japanese Steel
- The use of Japanese steel in barber tools can be a selling point for brands and a trend in the personal care and beauty industry toward using high-quality materials for products.
Who This Affects Most
- Personal Care
- The at-home barber tool trend presents opportunities for personal care industry brands to create innovative, affordable, and high-performance products.
- Beauty
- The use of high-quality materials like Japanese steel in barber tools creates disruptive innovation opportunities for the beauty industry to create premium products for consumers.
- E-commerce
- The rise of at-home barber tools presents an opportunity for e-commerce brands to disrupt the traditional brick-and-mortar barbershop industry by offering affordable and convenient solutions to consumers.
