Latina-Owned Hair Care Startups

Rizos Curls is a Latina-owned hair care startup that specializes in artisanal products. Best known for its Rizos Curls System Trio -- consisting of a hydrating shampoo, a deep conditioner and a curl-defining cream -- the brand creates its products using gentle and naturally sourced ingredients. These include shea butter, aloe vera, coconut oil, moringa oil and sunflower oil.

Founded by Julissa Prado, Rizos Curls offers curly hair products that are free from sulphates, parabens and silicones and targets a Millennial Hispanic consumer. It does so with youthful branding and accompanying merchandise that is also available for purchase via its website. This merchandise includes graphic t-shirts that boast the Rizos Curls logo and an illustration of a woman sporting her curls with pride -- a nod to the brand's ethos which celebrates the natural beauty of its core demographic.