Purple toning shampoos and conditioners are essential for those who want to maintain their hair color, prevent damage and avoid the appearance of brassy shades—while these both of these options involve washing and rinsing the hair, EVA NYC is introducing a new, no-rinse toning foam.
As well as producing the Tone It Down! Purple Shampoo and Conditioner, Eva NYC is launching a Tone It Down! Toning Foam that will appeal to those who appreciate the simplicity of a low-maintenance leave-in treatment.
The purple toning foam for blonde hair is meant to be applied evenly to damp hair and styled as desired. As well as being able to experience enhanced color and shine, consumers will also find their locks nourished with vitamins, nutrients and the Keravis Protein Complex in the purple-based hair product.