Nourishing Hair-Coloring Masks

The oVertone Purple Treatment Mask is Cruelty-Free and Vegan

The oVertone Purple for Brown Hair Color Depositing Treatment Mask is a nourishing haircare product formulated with rich, vibrant color to help elevate tresses from the inside-out. The product is ultra-pigmented and is specifically formulated with brunettes in mind to provide impressive color effects without the need to pre-lighten the hair. The mask is enhanced with hair-nourishing ingredients like shea butter, coconut oil and avocado oil to leave hair soft and silky after use.

The oVertone Purple for Brown Hair Color Depositing Treatment Mask will deeply deposit color into hair as it repairs strands to make it a versatile two-in-one product that eliminates several steps. The product comes in post-consumer recycled plastic packaging, FSC-certified cartons and comes in a variety of shades that are each cruelty-free, clean and vegan.

Multi-functional Beauty Products
Beauty products that serve dual purposes, like nourishing and coloring hair simultaneously, streamline beauty routines and enhance user convenience.
Sustainable Packaging
Utilizing post-consumer recycled materials and FSC-certified cartons in beauty product packaging reflects a growing emphasis on sustainability within the industry.
Vibrant Color-depositing Masks
Color-depositing hair masks that cater specifically to brunettes offer a targeted approach to haircare, enabling vibrant results without pre-lightening.

Sectors Adopting This

Beauty and Personal Care
The beauty and personal care industry increasingly values products that combine effective care with aesthetic enhancement.
Sustainable Products
Products within this industry that focus on eco-friendly packaging options are becoming more attractive to environmentally conscious consumers.
Haircare
The haircare sector is expanding its offerings with innovative treatments that address both hair health and color needs simultaneously.
SCORE
3.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 38%
Freshness 29%